26/06/2023
The underestimation of sustainability and the lack of awareness of its potential competitive advantages were some of the main insights emerged from Sustainability and Fashion Report 2020.
However, since then market conditions have changed, and the fashion industry has been forced to evolve. As a consequence of Covid-19 pandemic, companies were asked to make several sacrifices and they had to demonstrate their adaptability and resolution to survive and transform. As an example, the simplification of their business model was one of the required changes. Indeed, according to McKinsey, post-pandemic context will require a demand-driven model, a reduction in complexity, and a recalibration of volumes-profits equation.
