CFÉ SHOP

10/06/2026

Creative direction & production for by &

CD
photo
pm

28/05/2026

It’s never just the sport, it’s the story that made them pursue it.

Content creation & production for

cd
photo
production manager

28/05/2026

for .tm
campaign creation & production.

cd
video
edit
assistant

06/04/2026

influencer campaign creation for Zara Larsson

Goal
— To translate the endless summer narrative of Zara Larsson’s album Midnight Summer into a culture-led influencer marketing campaign that connects with a Gen Z audience beyond a traditional album rollout.

Our intention
— We wanted to turn the album’s feeling into something tangible, personal, and shareable. Instead of a classic promotional approach, we created a bespoke PR summer party box curated with Belgian Gen Z creators. Each creator contributed a personal summer essential that represents their idea of forever summer, allowing them to organically interpret Zara Larsson’s Y2K pop aesthetic through their own lens.
By combining influencer storytelling with a collaboration with Enfnts Terribles, we positioned the project at the intersection of music, fashion, and youth culture, making the album feel like a shared cultural moment rather than a product launch.

The result
— A cohesive, creator-led campaign that blended influencer marketing, PR, and editorial relevance. The curated party box became a strong visual and storytelling asset across Instagram and TikTok, generating playful, nostalgic Y2K content tied to Midnight Summer. The campaign reinforced Zara Larsson’s connection with a new Gen Z audience through authentic creator expression and culturally aligned distribution.

Client Sony Music Belgium

06/04/2026

content strategy & creative direction for the FERG x UGG® Feel House listening party.

client SUN-NY SIDE UP · SSU.
photo Addison ✭

06/04/2026

MAS for bryanmg_

Goal 
— to create a cohesive artist universe that matches the intention, story and essence of Bryan MG.

Our strategy 
—  Understanding the reason behind his music, the bigger purpose with his career and tieing this together with a strong brand strategy that would serve as the foundation of his future projects. Defining key moments, touch points in his career as an artist and connect them with ideas that would express his purpose as an artist. 

The result 
— A new visual ID and creative direction Bryan MG based on the essence of him as an artist. 

photos by
design by Laura Gina Benocci

06/04/2026

12/02/2026

content prod. for during PFW/NYFW25
for .ny.sideup

14/01/2026

THIS WAS MASTERY COFFEESHOP TAKEOVER BELGIUM.

Presented by MAS in collaboration with , curated gathering designed to bring together a creative and entrepreneurial community from all over the world.

We hosted a Belgian community experience together with & their recurring concept Stella Nights, built for organic connections, new partnerships, and future collaborations, all in the spirit of growth and creative ambition for 2026.

With music by drinks by and portrait by .

Photos by /