It is an organisation established in 2013 to support and promote emerging Finnish fashion designers. Pre Helsinki is a platform that promotes and supports the most creative and talented Finnish fashion designers in the early stages of their career. Pre Helsinki is the only organization focusing on internationalizing and exporting Finnish fashion culture and channeling funding to the industry . Pre Helsinki organizes an yearly event in Helsinki, participates with the designers to international Fashion Weeks and organizes matchmaking programs in Europe and Asia. Pre Helsinki has been working from fundraising to marketing and from event planning to production since 2013 with co-operators, partners and media worldwide communicating unique experience about Finnish fashion phenomenon. The first Pre Helsinki Festival was organized in 21st–24th of May 2014, the programme consisted of fashion shows and presentations, seminars and talks, as well as parties. The next Pre Helsinki showcase will be the annual Pre Helsinki Festival held in the end of May 2016, Helsinki. The Pre Helsinki Festival in Finland gathers an international group of press, buyers and other professionals in the field of fashion. Visitors have included representatives from medias such as Numero, Dazed and Confused, Showstudio, Interview, WWD, Elle Italy, Vogue Italy, and professionals from the international fashion field, such as Jonathan Anderson and Benjamin Bruno from J.W.Anderson, sound artist Michel Gaubert, Candy Magazine’s Luis Venegas, Dan Thawley from A Magazine – Curated by and Milliner Stephen Jones. The four-day fashion event presents Finnish talent in fashion shows, pop-up stores, seminars and parties. Finnish fashion today stands up to international comparison. The industry deserves promoting, but this calls for support as well as new types of events and practices. Pre Helsinki is neither a traditional sales event, nor a fashion week. The focus of Pre Helsinki is on promoting the internationalization and networking of designers and fashion brands and to discuss the new borderlines of fashion.
