31/03/2025
In case you missed it, will have its own dedicated spot in Milan's city center during Milan Design Week. An old discotheque has been transformed, illuminated, and renamed The Spot.
This conceptual space, designed by , will showcase Modular’s latest novelties alongside one new product by yours truly.
Named Straw, I have often jokingly called this concept my magnum opus. An exaggeration perhaps, but this new product is by far the most complex I have ever created. It is infused with modularity and hidden details, all without compromising on aesthetics and finishes.
During Milan Design Week, you'll have the chance to gain insights into the creative process that took several years to bring Straw to life. Be aware that this daily talk has limited capacity, so make sure to register in advance if you want to uncover Straw's secrets.
Register via the link in my bio.
📍 The Spot
📍 Via Borgogna 5B, San Babila, Milan
📅 7–12 April 2025