02/01/2023
When starting WOLF 5 years ago I never would’ve imagined the love and appreciation it would get and the fan base it would create.
I’ve always been driven with a passion to create and to get my message out there, so for getting so much amazing reactions meant the world to me! 🙏🏼
For me it’s always been about creating a brand a movement and not so much the sole purpose just to sell clothing. 🐺
Over time however, I started noticing that the core values of the brand (eg the gentleman/cool vibe, the motivational aspect, …) started fading away due to certain demands in the business and as a result my own brand started slipping away from me. 😔
On a personal level I felt the brand reignited when we introduced our spirit department: I could get my message across so much better and keep it cool and mysterious as well. Our bronze medal at the was the icing on the cake and proof we were onto something really good! 🍸
So one thing was slipping away and another was reigniting the fire. It gave me sleepless nights sometimes.
My gut feeling told me that it was time for a change and that is the reason I’m writing to you all.
Starting February our two departments will be fused into one. So there won’t be a or anymore but the brand will go forward as a whole where the focus will be on adding more spirts. Whereas the clothing will work a a form of merchandising and not as a fashion brand anymore.
As a result we’re doing a TOTAL CLEAR OUT SALE with your last chance to get your hands on one of our items. This time GONE = GONE realty means gone 😄
I want to thank you all for the support these recent years and I hope you come and join us in our new adventure. This is by no means a goodbye but actually the next step in our evolution. 🐺❤️
- Niels Wouters, CEO and founder of WOLF
