Hug & Hum

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100% baby alpaca knitwear, undyed, botanically dyed, Belgian design, handmade in Peru.

31/10/2026

Soft layers for crisp autumn days. 🌿

Our Amaryllis sweater, styled with checked trousers and a cosy Hug & Hum hat, scarf and mittens. Gentle shades and soft alpaca knitwear to wrap yourself in, wherever the day takes you.

A little outfit inspiration for the colder days ahead. 🤍

31/10/2026

Daisy and me…

09/10/2026

A little pause, with warmth at heart 🤍

There will be no Hug & Hum pop-up store this year. For us, 2026–2027 will be a time to reflect, learn and explore new horizons, at our own pace.

Our soft, wonderfully warm, hand-knitted alpaca knitwear is still waiting for you online, to bring comfort to colder days.

Discover the collection at www.hug-hum.be — link in bio.

With love,
Hug & Hum

26/02/2026

🌆🦙🧶.

A day in the city.
Wrapped in soft layers, warm neutrals and effortless comfort.
Wherever the day takes you, Hug & Hum goes with you.
Hug & Hum- pure softness of alpaca.
Made to be loved 🤍.

18/02/2026

🐕🌊🦙.
On a beach - somewhere in Scotland - photoshoot.

All of a sudden, there he was:
Black and white, completely wet,
Looking for a friend to play with.
He took a seat on her lap.
Cuddling in softness - alpaca softness.
He felt it too…

Hug & Hum - pure softness of alpaca.
Made to be loved 🤍.

12/02/2026

💕🦙✨.
Love, captured in a quiet moment.
Where softness meets warmth,
and the world fades…
Into a gentle kiss between two hearts.
Hug & Hum - pure softness of alpaca 🤍.

06/02/2026

💘🦙🧣.
Some love stories live in the small things-
a shared path, a lingering smile,
the quiet feeling of being exactly where you belong.
Hug deeper. Hum sweeter.
Hug & Hum - pure softness of alpaca 🤍.

31/01/2026

🌸🦙🧣.

Wrapped in whispers of warmth.
Powder pink fading into cloudy white and soft sand - .
a handmade embrace of pure alpaca.
Light as air, gentle on the skin,
a hug you can wear.
Hug & Hum - pure softness of alpaca 🤍.

22/01/2026

🌊🦙🧶.
A small ritual before the wind takes over.
Fingers finding balance,
a pompon set straight.
Salt in the air, laughter on the deck,
the North Sea stretching endlessly ahead.
Just a boat, a breeze,
and something soft to hold onto.
Hug & Hum - pure softness of alpaca 🩶.

22/01/2026

Sales @ Hug & Hum, pure softness of alpaca - https://mailchi.mp/a0ecf73a07ca/hug-hum-pop-up-store-gent-open-10606985

Adres

Sint Antoniusstraat 22
Wakken
872O

Telefoon

+32477744655

Website

http://www.hug-hum.be/

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