22/05/2026
Our fashion is tied to our roots 🍃
When naming our brand, we looked for something that felt truly Brazilian and that would inspire us daily.
We found that strength in Cupu. A fond way of calling the Cupuaçu fruit.
To us, cupuaçu is more than a tasty fruit, it’s our guiding symbol:
✶Sustainability: being successfully produced through family farming, it inspires us to pursue responsible ways of production.
✶Power: it represents the immense cultural and natural diversity of our land and their potential.
✶A Compass: a guide to our creative processes and a reminder to celebrate the vibrant layers of Brazil
