Fear The Ordinary Brand

Fear The Ordinary Brand We live to explore.

The day you plant the seeds is not the day you eat the fruits🥭🍒Dear tribe, we know we've been quiet lately, but that’s b...
18/11/2024

The day you plant the seeds is not the day you eat the fruits🥭🍒

Dear tribe, we know we've been quiet lately, but that’s because we’re deeply committed to creating something real—something that will make a positive impact on the planet, on our generation and on your life, and that takes time 🌍🤎🌱

We’ll be keeping things quiet just a little longer, but remember: a tree doesn’t make much noise as it grows, and we’re building a whole forest 🌳

Good things take time, fellow adventurers. Trust the journey, and let it flow 🌊✨

Welcome to the jungle 🐆🌴Discover the new Magia collection, a Brazilian inspired collection full of adventures, colors an...
02/07/2024

Welcome to the jungle 🐆🌴

Discover the new Magia collection, a Brazilian inspired collection full of adventures, colors and magic ✨🦜

O Brasil é uma sensação 🌴🇧🇷🌺⚽🥭🎉🏄🏽‍♂️Just two days before the Pre-Launch opens, get your spot and enjoy shopping before e...
26/06/2024

O Brasil é uma sensação 🌴🇧🇷🌺⚽🥭🎉🏄🏽‍♂️

Just two days before the Pre-Launch opens, get your spot and enjoy shopping before everyone else, at special prices. 👀

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 rocking the Magia tee 🌺✨💚💛Join the Pre-Launch and shop before everyone else ⏰
24/06/2024

rocking the Magia tee 🌺✨💚💛

Join the Pre-Launch and shop before everyone else ⏰

Diving into the blue hues of Brazil 🌊💙🏄🏽‍♀️ get ready for a lot of magic ✨🇧🇷
22/06/2024

Diving into the blue hues of Brazil 🌊💙🏄🏽‍♀️ get ready for a lot of magic ✨🇧🇷

Magia collection is heree 🇧🇷🌺✨4 tees, 8 colors and a lot of magic 🌈And of course only 100 % certified organic cotton 🌱No...
21/06/2024

Magia collection is heree 🇧🇷🌺✨
4 tees, 8 colors and a lot of magic 🌈
And of course only 100 % certified organic cotton 🌱

Now the big question :what's your favorite tee ?

Magia collection 🇧🇷💚💛4 tees, 8 colors and a lot of magic 🌈 and of course only 100% certified organic cotton 🌱Now, big qu...
20/06/2024

Magia collection 🇧🇷💚💛

4 tees, 8 colors and a lot of magic 🌈 and of course only 100% certified organic cotton 🌱

Now, big question: Favorite tee ? 🫶🏼

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2023 you have been a crazy fantastic year 🤎✨🌍🌞🌊🐚🚐🧘🏻🛹🌴Wishing to all of you dear friends, adventurers and free souls to h...
31/12/2023

2023 you have been a crazy fantastic year 🤎✨🌍🌞🌊🐚🚐🧘🏻🛹🌴
Wishing to all of you dear friends, adventurers and free souls to have a new year full of wonderlust, realized dreams and new experiences.

Oh and get ready because we are going to make you explore the world in 2024...👀

Do you want to hear a story ?👇🏼This hoodie was originally designed in 2021. At that time Fear The Ordinary was just star...
20/11/2023

Do you want to hear a story ?👇🏼

This hoodie was originally designed in 2021. At that time Fear The Ordinary was just starting out, and we were just happy with the idea of having created an hoodie 🤎🌍

Now, in late 2023, it's somehow a dream come true to see the hoodie in its new colorful, cooler and upgraded version ✨ but most importantly, it's a dream come true to see wild spirits and adventurous souls wearing it all around the planet. Seeing the hoodie flying high surrounded by the orange skies of Barcelona while being worn by a real adventure seeker like Giulia, is what moves us.

For us, it's all about this and it forever will. It's all about creating clothes for people like you behind this screen, for people like Giulia, for the adventurers, the pioneers, the explorers, the wilds, the free🌱

The world belongs to those who fear the ordinary 🤎And you, are you with us? 🚐🏄🏽‍♂️
16/11/2023

The world belongs to those who fear the ordinary 🤎

And you, are you with us? 🚐🏄🏽‍♂️

As soon as we started working on a collection composed of  upgraded versions of certain pieces from the firsts collectio...
15/11/2023

As soon as we started working on a collection composed of upgraded versions of certain pieces from the firsts collections , it was obvious that this tee should have been part of it! 🏄🏻‍♂️

So, what changed from its original version?👀

It now has a cool oversized fit, an heavyweight fabric and dropped shoulders. And of course the iconic surf print and the Fear The Ordinary motto 🤎

Of course 100% Organic Cotton. This will never change 🌱

Lifelong memories at the sea 🏄🏻‍♂️🧡
13/11/2023

Lifelong memories at the sea 🏄🏻‍♂️🧡

Endereço

São Paulo, SP

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