08/11/2012
http://vimeo.com/50564915
Betwen one cup and another of gin tonic and bar talk the idea of producing a fashion video for MR fashion club became real. And who else could direct and produce it better than a friend who were part os this conversation? Since the first talks about this amazing idea we could figure out that it`d be not only a success but such a nice and growth experience.
Roberto Marquez made it possible to put in a video, better than anyone, the fruits of ours conversations, showing to the public and the clients of MR the lifestyle of this young, strong and independent woman that represents the brand.
The way he showed clothes comunicating with the city and interacting with this woman in this enviroment makes the city, itself, as important as the woman. Exploring the Brooklyn industrial architeture, street art, signs and all the elements that the location could offer us. He was able to make equal woman, city and clothes. Edgy and cosmopolitan the video represents not just the brand but ourselves, the place we both live in, big cities, grey and noisy that inspire our work to create and to survive in it.
They say you shouldn't mix business with pleasure but this project proved that to be a myth! A wonderful collaboration between the talented Brasilian fashion…