08/05/2023
Branding, Logo Design, and Visual Identity Guidelines for Venetucci, a studio specialized in object and furniture design.
The development of the Venetucci brand was founded on the values, concepts, and methodologies of the talented designer, Sofia Venetucci. Her creations suggest dynamism and encourage communication with the user, allowing them to interact with the object. The playful approach of the objects served as the central guide for the visual identity of the brand.
While the brand required an exclusive feel, it also wanted to convey a sense of fun and friendliness. With this in mind, we proposed an identity that evokes a childlike sense of play, but with certain rules and constraints. The visual assets were designed to resemble an architect's template stencil ruler, consisting of simple elements that can be mixed and combined to produce great visual compositions.
The forms created to enhance the brand concept and assist the visual compositions were first conceived as comfortable and organic, and then transformed into outlines to modulate the visuality of the brand. The visual assets can be used to create an exclusive or fun look without compromising the brand's visual identity. For the logo, we chose the font Moki by BB Bureau, which is made up of oblong modular sections.
Project developed between February and March, 2023.
