NEVER GOING BACK

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Canada
Edmonton, AB
NEVER GOING BACK

Always Moving Forward

01/06/2026

2025 gave me more than I ever expected.
Long days, late nights, full markets, real conversations, lots of firsts, and some damn good people along the way.
✅ First Samples
✅ First Cut & Sew Product
✅ First time taking NGB out of Alberta
✅ First collaboration with
✅ First time producing merch for a musician
AND MORE…
Grateful for every opportunity. Every handshake. Every supporter. We are Never Going Back.

12/14/2025

Howdy to all of you new and old!

My name is Ash. I started building Never Going Back just over a year ago now, from the ground up. One man, one vision, no shortcuts.

Rooted in heritage Americana and the rugged spirit of years before, this brand exists for those who value freedom, resilience, and individuality over trends and noise.

Every piece is designed to last, worn through real life, and made for people who’ve decided they’re done with the ordinary, the disposable, and what no longer serves them.

We’re always moving forward. We are Never Going Back.

12/05/2025

The Badlands Jacket - COMING SOON

Featuring:
-HEAVY duck canvas
-Custom Brass Hardware
-Heavy Duty Zipper
-Reinforced Stitching
& More!!

11/20/2025

TEES DROPPING TOMORROW @ NOON
NEVERGOINGBACK.CA

11/19/2025

Also dropping this weekend!!
The Campfire Cowboy tee captures the timeless stillness - the kind only found out in the open, where the heat of the fire keeps the cold and ghosts at bay. It’s a tribute to quiet strength, to those who carry their stories in silence and keep moving forward anyway.

11/18/2025

New Tee going live this weekend!! 🔥

11/14/2025

🔵 vs 🟤

09/11/2025

These will be available in limited quantities at x ,
with a general release online to follow soon after!
Stop by, say what’s up! I might just have more tricks up my sleeve!! Are we team Blue or Brown??

07/15/2025

More exciting things on the way.. Stay tuned..

07/06/2025

After listening to your feedback, we’ve dropped the NGB x GOOD GALS collab hat to $45 until the end of the Calgary Stampede (July 13th).

This piece means a lot to both of us, and we want as many people as possible to enjoy it. We’re eating more of the cost to make that happen — no clearance, no compromise, just a call we made to keep things accessible.

Thank you for riding with us, I’m still learning and I appreciate your patience!

07/05/2025

TODAY AT NOONCA
NGB x GOOD GALS VINTAGE IS FINALLY HERE
NO RESTOCKS — ONCE THEY’RE GONE, THAT’S IT!
THANK Y’ALL FOR THE LOVE SO FAR 🖤🖤

06/26/2025

TOMORROW. See yall at the H***y Tonk.
Tomkins Park
June 27th: 5-10PM

June 28th: NOON-6PM

Address

Edmonton, AB

Website

http://nevergoingback.ca/

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