Trees on Fire Apparel

Trees on Fire Apparel Designed for comfort and cause, every purchase helps fund vital resources for wildfire professionals, affected communities, and others impacted by wildfire.

Together, we’re building strength, connection, and lasting change

The Role of a Wildfire DispatcherWildfire Dispatchers are the linchpin of wildfire response — the people who keep commun...
03/03/2026

The Role of a Wildfire Dispatcher
Wildfire Dispatchers are the linchpin of wildfire response — the people who keep communication flowing and operations connected. While crews work on the ground and aircraft operate overhead, dispatchers are the ones linking every moving part. Their job blends real‑time information management between the hardworking people in the field and the rest of the wildfire response system.

What They Do
🚨 Dispatch wildfire response resources — crews, airtankers, and other critical assets — ensuring the right help reaches the right place at the right time.
🔗 Maintain communication with everyone responding to the incident, keeping decision‑makers updated on challenges and successes in the field. This is essential for the safety of everyone involved.
🌤️ Support safety by tracking personnel and sharing updates on forecasted and observed weather, fire behaviour, and operational effectiveness.

They are the unseen backbone of wildfire operations, holding the system together.

The Mental‑Health Challenges They Face

Research shows that wildfire dispatchers experience many of the same psychological pressures as frontline responders. They may not be on the fireline, but they are exposed to trauma in different ways.

Key Stressors
🔥 Traumatic exposure: Dispatchers hear distressing radio calls, witness crises unfold through reports, and carry the emotional weight of incidents they can’t physically step in to stop. They experience many of the same physiological stress responses as people on the frontlines — but without any outlet for that adrenaline or emotion. Studies highlight that wildland fire dispatchers face traumatic occupational exposure that can impact mental health.
⏳ Burnout and fatigue from long shifts, unpredictable daily surges, and the constant need to accurately convey and record details.
💛 Emotional load: They are the calm voice on the radio during high‑stress situations — wildfires blowing up, emergencies such as accidents, and the chaotic early moments of
an incident when information is limited.
Wildfire dispatchers are recognized as having unique mental‑health risk factors because of their deep care for every person on the other end of the radio, combined with exposure to trauma, high call volume, and emotional strain.

To Every Wildfire Dispatcher

❤️ We see you. We appreciate you. This work could not happen without you. Your steadiness, your care, and your unseen strength hold the wildfire response together in ways most people will never fully understand.

As a community, we need to commit to taking care of mental health together — supporting one another, reducing stigma, and making sure no one carries the weight of this work alone.

03/03/2026

March 1 marked the start of Alberta’s wildfire season and there are many things you can start doing now to be prepared. Try these tips:

- Remove combustible items from within five feet of your home, such as leaves, dried branches, firewood, debris and lawn furniture.

- Create a pet and livestock plan in case of an evacuation. Use FireSmart methods to protect livestock enclosures and barns. Check out https://firesmartalberta.ca/ to learn more.

- Download the Alberta Wildfire app to your smart phone or visit their website to keep up-to-date on the status of wildfires.

- Visit https://www.sturgeoncounty.ca/community-safety/fire-services/fire-prevention/ to learn about responsible burning and fire permits.

Wildfires are one of many hazards that can impact our community every year. Know the risks in your area to better protect yourself and your loved ones.

The battles wildfire professionals fight aren't always visible. Behind every blaze is a story of resilience, stress, and...
02/23/2026

The battles wildfire professionals fight aren't always visible. Behind every blaze is a story of resilience, stress, and mental strain that often goes unspoken.

Recognizing these invisible struggles is the first step toward real support and healing.

If you know someone facing these challenges, reach out and let them know they aren't alone.

02/06/2026

Day one of this year’s Push‑Up Challenge is almost in the books, and Trees on Fire: Pushing Through the Smoke is off to a hell of a start.

We’ve already bagged 428 push‑ups and raised $405 — and we’re just getting warmed up.

Sound not recommended on the video… this is what 15 years at a desk will get you.

If you want to support us, you can donate, or simply share this post to help spread the word.

Every day, more than 2,000 people worldwide lose their lives to mental‑health struggles. That’s why our team is taking p...
02/03/2026

Every day, more than 2,000 people worldwide lose their lives to mental‑health struggles. That’s why our team is taking part in The Push‑Up Challenge — raising awareness, raising funds, and pushing for change.

Join our team, donate, or share this post to help us spread the word.

And yes… there’s a prize for the team member who raises the most money.
Let’s make an impact together.

I'm completing 2,000 push-ups in 23 days to raise awareness and funds for the Canadian Mental Health Association. Please support me as I from February 5-27.All proceeds help the Canadian Mental Health Association to support mental illness recovery and foster positive mental health in....

In our earlier Spotlight Series post, we talked about the often‑overlooked roles that keep every wildfire response movin...
01/25/2026

In our earlier Spotlight Series post, we talked about the often‑overlooked roles that keep every wildfire response moving — dispatch, logistics, information, warehousing, air operations, camp support, planning, and so many others. These teams work long hours under intense pressure, carry the weight of critical decisions, and deal with stress and trauma in ways that aren’t always visible from the outside — but the responsibility they shoulder is every bit as heavy.

To build on that conversation, we want to take you a little deeper into how these roles fit together — and why they matter so much.
Every incident relies on a structured system of support. Operations may be the most visible, but Planning, Logistics, and Finance/Admin are the backbone that keep the entire response functioning. These aren’t “extra” roles — they’re essential. Without them, crews don’t get fed, aircraft don’t launch, resources don’t arrive, plans don’t get built, and responders don’t stay safe.

At the end of February, we’ll be officially launching Wildfire Spotlight: Behind the Line. Stay tuned as we shine a light on Dispatchers — a role that rarely gets the spotlight but carries a tremendous amount of weight behind every response.

01/21/2026

🔥 Join the Trees on Fire Team for The Push‑Up Challenge! 🔥

This February, our Trees on Fire Apparel crew is stepping up — literally — for The Push‑Up Challenge. From February 5–27, 2026, we’ll be tackling thousands of push‑ups to honour the thousands of lives lost to struggles with mental health.

We’re doing this to raise awareness, and push for stronger mental health supports across Canada — especially for wildfire professionals and the communities that stand behind them.

💚 And we want YOU on our team.

Whether you’re a push‑up machine or just want to make an impact, you can stand with us by joining our team or supporting our fundraising efforts. Every push‑up and every donation fuels real change.

🎁 Plus — a little friendly competition:

Whoever on our team raises the most money will win a great prize!

A fun way to keep the energy high while supporting an incredible cause.

📣 Help us spread the word:

If you’re not able to join, you can still make a huge impact by sharing this post. Every share helps us reach more people, spark more conversations, and raise more support for mental health.

All proceeds go directly to the Canadian Mental Health Association, helping build healthier, more resilient communities nationwide.

Let’s push for better mental health together.

💪🌲🔥

Join the Trees on Fire team today, link below!

https://www.thepushupchallenge.ca/fundraisers/TreesonFirePushingThroughtheSmoke

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Edmonton, AB

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