Friday's Image

Friday's Image Conquer your day with comfort + confidence, inside and out. Discover the bra of your dreams today! Out expertly trained fitters will change your life.

Shop our extensive selection of Bras, lingerie, underwear, Swimwear, and so much more! Certified Mastectomy bra & prosthesis fitters. Amoena & Anita. Direct billing available. Discreet personal service. Offering bra fitting solutions to wearing problems. A- N
Spanx , Nursing & Sports bras in full figure sizes. Toll free ph: 1-877-526-0572

Spanx in stock now!!!Perfect smoothing solutions for all your summer outfits. We can help!Have a special outfit that nee...
05/28/2026

Spanx in stock now!!!

Perfect smoothing solutions for all your summer outfits. We can help!

Have a special outfit that needs a solution? Bring it with you to try on options in store!

05/27/2026

Got Swoobs??????? We can help!
Here are some of my favourite styles to help you prevent sweat and overheating in hot weather (or even those who struggle with "tropical moments"!)

We solve every Bra-blem (even yours!!)

We fix every "Bra-blem" (even yours!)Don't waste another day in a bra you hate - Visit us today for the perfect fit, wit...
05/26/2026

We fix every "Bra-blem" (even yours!)

Don't waste another day in a bra you hate - Visit us today for the perfect fit, without the frustration.

05/22/2026

Fit, without the frustration? YES!!!!
Wearing the wrong bra all day is such a drag - find one you love, that actually fits, and find out how HAPPY you can be - its easy!!!

A professional fitting at Fridays Image is the solution we need!

NEW ARRIVAL:
Elomi Lucie in Wildcat
She's gorgeous, she's stunning, and she's super supportive!!!

05/21/2026

Looking for a “Sports Bra”???
Did you know - we have many different bra styles, each designed for specific functions? Just like shoes, your bra has a job to do, so make sure you are wearing the best style for the activities in your life.

We have the perfect options for leisure, sports, everyday, and more!

NEW Sports Style arrivals in store now!!!!

Bra shopping perfected (no guesswork required).If you're struggling to find a bra you actually like, and the thought of ...
05/20/2026

Bra shopping perfected (no guesswork required).

If you're struggling to find a bra you actually like, and the thought of shopping for one makes you cringe - you need us!!!
We help women every single day transform into their most comfortable and confident selves.

Want to know how? - visit us today for an easy (and actually enjoyable) professional fitting

NEW IN: a bestselling frame from PrimaDonna (seriously, this fit is amazing) In a gorgeous new blue colourway for summer. Discover your new daily favourite!

05/19/2026

Looking for outfit solutions for grad or wedding dresses? We make special occasion dressing easy!

Here are my 3 top tips when shopping for a special occasion:

1) Be fitted for your bra, including strapless bras, before you have any alternations done to your dress. Be sure to wear the bra to the alteration fitting appointment - it can make a big difference in the final fit

2) Shopping for shapewear? Bring your outfit down the store so you can try on options and see the final look before purchasing

3) Can’t wear a bra? B**b tape is your friend! it can provide lift and shape when wearing a bra is not possible with an outfit - such as a low back dress or a plunging neckline. Always in stock!

We have more than bras - we also keep the best swimwear in stock! New collections arriving almost every week, like this ...
05/08/2026

We have more than bras - we also keep the best swimwear in stock! New collections arriving almost every week, like this gorgeous new Cobalt tankini set from Panache (one of our bestselling bra brands!)

Why so amazing?
-Most styles are cup-sized so you can find your perfect, supportive fit
-Lifting the bust creates the most flattering fit, plus comfort for all your activities
-Each piece of swimwear is specifically selected by me to be the beautiful and flattering, only the best for my customers
-we have experts at the ready to help pull styles and sizes to help you find your perfect fit (trust me, it's never been an easier swim shopping experience!)

Get suited for summer in something you actually WANT to wear

Streamline your bra shopping with personalized, one-on-one attention (that's the key to happiness!)Say hello to a new ba...
05/07/2026

Streamline your bra shopping with personalized, one-on-one attention (that's the key to happiness!)

Say hello to a new basic from Sculptresse - no lace, extra smoothing in the back, and comfort! yes!!! Ideal for larger cups

Does your bra fit? If it's not making you happy, we can help!!!
Shopping on your own is impossible. We have the inventory in stock and the experience to transform you

We want you give you a confidence boost - visit us today!

05/06/2026

My Favourite Customer:

Someone who walks in feeling like they have no hope to find what they need, and I can see they have no idea the transformation that is about to happen. They leave almost in tears because of how comfortable and happy they are - it never gets old!!!!

One of the best parts of Professional Bra Fitting
Discover your perfect fit, without the frustration today

Address

630/2nd Street S. E
Medicine Hat, AB
T1A0C9

Opening Hours

Monday 10am - 5pm
Tuesday 10am - 5pm
Wednesday 10am - 5pm
Thursday 10am - 5pm
Friday 10am - 5pm
Saturday 10am - 4pm

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