X: denoting any unknown, unspecified, or variable factor, number, person, or thing. PURELUCKX is a fresh alternative lifestyle-clothing brand based in Montreal, Quebec that is set out to create a unique branding experience that will channel and elevate social norms through exclusive and straightforward designs. PURELUCKX creates pieces that live and breath the city we come from, by re-imagining ev
erything from local decor, to the names of our boroughs. Everything from 2015's “C’est Ma Ville” collection, to our current "NO LUCK" hoodies were inspired by the culture that surrounds us everyday. PURELUCKX is about self-empowerment and creating your own meaning to the power of “X”. We promote and embrace all creative minds and beings through our passion and dedication behind our brand.
