Soft Focus

Soft Focus Soft Focus | Made for lounging. Styled for life. Ever notice how your comfy-chic pieces get the most compliments? Hi. Each piece is designed for you to do you.

Soft Focus is a curated line of stylish sleepwear, created by Toronto-based designer Sammi Smith. We focus on crafting contemporary silhouettes out of quality, natural fabrics. From a lazy Sunday on the couch or a work day at home to a dinner party with friends or a night out at your favourite local haunt. Because at the end of the day, it’s not what you wear. It’s how you feel wearing it. So, come on in. Take your bra off. Stay a while.

weekend-ing • with ☕️
09/24/2022

weekend-ing • with ☕️

…look familiar? 👀 Bringing back some favourites very soon 🖤💙
09/10/2022

…look familiar? 👀

Bringing back some favourites very soon 🖤💙

some iconic 90s styling inspo for your newest rib set + more matching sets coming soon 👀
09/07/2022

some iconic 90s styling inspo for your newest rib set + more matching sets coming soon 👀

Oops it’s September 🗓😗… …here’s a cute way we’re planning on styling our bike shorts for hot girl autumn 🍂 ...
09/01/2022

Oops it’s September 🗓😗…

…here’s a cute way we’re planning on styling our bike shorts for hot girl autumn 🍂

GIVEAWAY 〰️ Shop for them + win for you 🖤 | The day is here. Our one-stop holiday shop is NOW OPEN at 1247 Dundas St W. ...
12/06/2018

GIVEAWAY 〰️ Shop for them + win for you 🖤 | The day is here. Our one-stop holiday shop is NOW OPEN at 1247 Dundas St W. Stop by to start and finish your holiday gifting and while you’re at it why not treat yourself. We have a gorgeous treat-yourself giveaway so you can chill out and stay sane during the holidays. The gift pack includes: $50 gift card, WildWoven - textile artist hand painted pillow cover, 5-class pass, bath goodies + pre-rolled cones, necklace, Lady tee + scrunchie, and 2 tickets to our next Read! So good right? Now swing by + peep all the gorgeous goodies at the shop ✨⠀⠀⠀
To enter simply tag two friends to join you shopping and enter your email at bit.ly/holidaybadness. (link in bio 👆🏽)⠀⠀⠀
Contest begins December 6, 12:00PM EST. Winner will be randomly drawn and contacted December 9 at 5PM EST. No purchase necessary.⠀
@ Toronto, Ontario

Holiday Badness is the pop-up of my dreams. The first of many I hope! As a new brand that often lives online + occasiona...
12/05/2018

Holiday Badness is the pop-up of my dreams. The first of many I hope! As a new brand that often lives online + occasionally in shops, we're always thinking about interesting ways that we can help bring Soft Focus IRL to our community. How can we tell the story of who we are + how we want to impact your life + how we want to make you feel. Yes, we make beautiful loungewear out of quality, eco, plant-based fabrics. They're perfect for lounging, sleeping, work-from-home-ing, weekend brunching, meditating, masking, netflix + chilling...And we design them to make you feel GOOD. And comfortable. And beautiful in your quiet moments. Because sometimes, you need a reminder that you're special + have your s**t together, and for some reason a pair of nice pjs can kinda do that to a girl. So — why Holiday Badness? Because we wanted to bring all these feelings into one space, just for you. We've curated a group of inspiring, talented female-led brands that make things that fuel this feeling. And we've partnered with the awesome power that is Bad Girls Collective to put on a calendar of events to help you step away from your screens + hustle, so you can take a moment for yourself to learn, connect + play. Can't wait for you to come check us out – Dec 6-12th at Milk Glass – 1247 Dundas St. W. 💛❤️💙🖤💜 @ Milk Glass

Thanks for the love Bad Girls Collective – come hang with me + shop an amazing group of female-led businesses at our pop...
11/30/2018

Thanks for the love Bad Girls Collective – come hang with me + shop an amazing group of female-led businesses at our pop-up. Starting next week!

30% off Lounge Pants is live on the site – use code PANTSPARTY @ checkout. And free shipping site wide, all weekend long...
11/23/2018

30% off Lounge Pants is live on the site – use code PANTSPARTY @ checkout. And free shipping site wide, all weekend long.

11/23/2018

What’s better than no pants? Our pants ✌🏼〰️ 30% off lounge pants all weekend + free shipping site wide w/code PANTSPARTY ✨

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Montreal, QC
H8R1P1

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