We refuse to let you become a walking mannequin, sheep-following the high street trends by offering our exclusive selection of original and limited edition contemporary pieces.
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In 2013 Chief Fashion Designer and owner Madina Diabaté's creative dam finally burst following a period of self assessment and gave b
irth to the perception-challenging urban brand Madina The People. An amazing ability to make friends wherever she goes and a movement that looks to reflect the artistic essence within us all gave birth to the brand's name and direction. Embracing vintage offerings and inspiration from all over the world, the urbanites create breathtaking yet easy to wear fashion and homewares that boast the roots of their customers. Born in 1975, Madina spends her time collaborating with some of the most talented seamstresses, leather artisans and pattern cutters for each collection. Driven by passion, the online boutique’s up-cycled collection of unisex fashion is a showcase for edgy individuality. From Style Stalking To Runway Walking
We specialise in adding eccentric twists to classic styles and cuts for unique expressions that boast the pride of West African heritage. Our story telling stitches blend the beauty of powerfully expressive, serial marked African Wax fabric with consciously sourced lamb’s leather and vintage pieces from Montreal and around the world
Taking the unisex appeal of the urban gentleman’s wardrobe, we blend them with Montreal's urban street style and quintessential hipster trends. Refusing to cage our creations in gender-restricting labels, we create trend setting up-cycled outfits and homeware designs that reflect our passions and personalities. As we breathe new life into high quality funky clothes and accessories for eco-conscious fashionistas, it’s first come first served at the online boutique. If you don’t want to miss a chance to snap up one of the limited edition creations, check in daily to see what’s new. We’re eager to hear your thoughts and/or personal requests so get in touch with one of our team today, we’re on Facebook, Instagram, Pinterest and Twitter. If you’d prefer the personal touch you can call and speak to one of our lovely customer service folks with the details of how you’d like us to personalize a piece for you.
