SR WearAtude

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SR WearAtude Rock & blues-inspired clothing for those who never outgrew the music. Canadian brand. Old Rockers Never Rust. For us, clothing has always been another canvas.

We’re the Joubert sisters, Cindy and Nicole, the Canadians behind SR WearAtude. Long before we started a business, we were two kids who pretended to be grounded just to have an excuse to stay home and make art. Heavy Metal magazine was a huge influence from an early age. Cindy was about twelve and Nicole eight when we became absorbed in the wild adult artwork and stories we probably weren’t old enough to be reading. Those pages fed imaginations that soon found their way onto our clothes. We embroidered wolves onto the backs of our jean jackets, complete with the words “Lone Wolf.” Painted denim, leather and trench coats followed. In our teens, Chip and Pepper’s two-brother T-shirt business caught our attention. The idea of siblings building something from their creativity stuck with us. We began painting T-shirts to sell at our local comic book store. Eventually, we were painting clothing for local st*****rs and band members from the Live Wire, a bar in Calgary, Alberta. In July 2011, our own artwork appeared in Heavy Metal magazine’s featured gallery—the same magazine that had fuelled our imaginations as kids. Years later, when Cindy asked Nicole to join her in a print-on-demand business, it brought those threads together. SR WearAtude grew from a lifetime of making things, loving music and wanting clothes with personality. Today, we create every design you see here. Respect for original artwork is at the heart of what we do, because we know what it means to put yourself into something you’ve made. We’re a small, independent Canadian company. Our products are printed to order through our production partners. Behind every design are the same two sisters who have been turning ideas into something wearable since childhood. We don’t chase trends. SR WearAtude — Old Rockers Never Rust. 🤘😎🤘

Welcome to SR WearAtude 🤘We’re Cindy and Nicole—the Joubert sisters. Two Canadian artists with a lifelong habit of turni...
10/24/2026

Welcome to SR WearAtude 🤘

We’re Cindy and Nicole—the Joubert sisters. Two Canadian artists with a lifelong habit of turning clothing into a canvas.

We create original rock & blues-inspired designs for those who never outgrew the music. Independently owned. Printed to order. Always with attitude.

Take a look around:
https://www.sibblingrivalry.com/

Old Rockers Never Rust. 🤘😎🤘

SR WEAR ATUDE is the ONLY cool Harmonica t-shirts, and accessories. A Bad-ass Blues & Rock apparel, that showcases your passion for music! Perfect for the stage, streetwear or just lounging at home. Sib.Bling Rivalry Designs is made with love by the Joubert Sisters. (Cindy & Nicole Joubert) ...

Looking for some feedback from my friends here.My SR Wear Atude business has been a monster of a learning curve. But now...
09/07/2026

Looking for some feedback from my friends here.

My SR Wear Atude business has been a monster of a learning curve. But now that I’ve finally realized what my product niche is — and more importantly, **who I’m creating it for** — I’m starting to gain some traction.

My products are geared toward **my people**.

People who have lived. People who have gone through s**t, fallen down, gotten back up, brushed themselves off and tried again.

It’s for the old rockers who still feel that beat inside them and still want to kick doors down — even if their bodies are saying, “No bloody way. Bedtime is at 9.”

I’m loud. My sister is loud. My whole damn family is loud. And I KNOW there are other people out there like me.

People who got older but didn’t get quieter.

People who still love the music loud, still have a little rebellion left in them, and have absolutely no intention of fading politely into the background.

**YOU are my people.**

YOU are the ones I’m trying to build this brand for.

**YOU are my tribe.**

So here’s where I could use your feedback.

Being a newer POD e-commerce business already comes with a pretty brutal learning curve, and all the changes around tariffs and cross-border shipping have added another layer to it.

I now work with two different print-on-demand companies. I would LOVE to have everything I sell printed here in Canada, and I’m very proud to be Canadian. Unfortunately, some of the specialized products that are a big part of SR — particularly my all-over-print hoodies and bomber jackets — simply aren’t available from my Canadian printer right now at the quality I want.

Other products, like mugs, DTG T-shirts and posters, I CAN have printed in Canada.

And that got me thinking...

I want to create a small collection specifically for my Canadian crowd. Not political. Not angry. Not “Canada is better than everybody else.”

Just **Canadian humour with some attitude.**

The kind of stuff Canadians recognize about ourselves and can laugh at. A little sarcastic, a little ridiculous, occasionally inappropriate — basically Canadian, but run through the SR filter.

It would have its own section on the SR website so it doesn’t change what the main SR brand is about.

**So here's what I really want to know:**

Would that kind of Canadian collection actually interest you?

And more importantly, **what kind of Canadian humour would you actually wear?**

The stereotypes? The weather? Hockey? B**r? Canadian sayings? Making fun of ourselves? Getting absolutely destroyed by Mother Nature and carrying on anyway?

I’d really love to hear what YOU would actually wear on a shirt or hoodie — not just what you think would be funny to see.

Hit me with it. Good, bad, weird or completely inappropriate. 😂

08/12/2026

Still Got Bite, Still Got Steel. SR Wear Atude™

Old Rockers have the biggest attitudes. And I am proud to be one of them.
06/24/2026

Old Rockers have the biggest attitudes. And I am proud to be one of them.

06/21/2026
06/17/2026

Old Rockers Never Rust.

The music may change, but the attitude never does.

Still loud.
Still here.
Still turning it up.

🍻 Here’s to the ones who refuse to fade.

We are built from scars, from defiance, from life. We refuse to fade. SR Wear Atude is this tribe.
06/03/2026

We are built from scars, from defiance, from life. We refuse to fade. SR Wear Atude is this tribe.

05/25/2026

Old Rockers Never Rust. You fought hard and came out on the other side. We have your back with our hoodies. Every single stitch is quality in the making. Www.sibblingrivalry.com

05/21/2026

Bones & Bloom

Not everyone softens with age.
Some of us sharpen.

Built for the women who’ve lived loud, survived storms, and still carry fire in their bones. The Bones & Bloom rashguard blends grit, strength, and beauty into one unapologetic piece.

Wear your scars.
Wear your story.
Wear A-Tude.



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Okotoks, AB

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