Canada Is Not For Sale

04/03/2025

All the work we have been doing with our Canada Is Not For Sale™ brand was featured in the The New York Times today.

"That hat, which is also available in MAGA red and white, set off a similar social media hoo-ha and thrust its creators, Liam Mooney and Emma Cochrane of Ottawa, onto an unexpected career path. They have now created a brand called Canada Is Not For Sale and, Mr. Mooney said, have sold... hats, not only in Canada but “in almost every country in the world.” Instead of petering out, the demand is growing.

(Mr. Ford recently urged a man who wore his “Canada Is Not for Sale” hat, somewhat controversially, to a Blue Jays game, to “never take that off.”)"

03/13/2025

We are pleased to announce a partnership and $10,000 donation in support of Wounded Warriors Canada.

Wounded Warriors is a national organization dedicated to providing mental health services to veterans, first responders and their families.

Our brand is about Canadians coming together to stand up for our national sovereignty, and we are proud to support those who have made it their life’s work to protect our country, our communities, and our people.

You can learn more about the organization and their services at woundedwarriors.ca.

https://strongandfreehat.ca/blogs/news/canada-is-not-for-sale-and-wounded-warriors-canada

We are pleased to announce a $10,000 donation in support of Wounded Warriors Canada, a national organization dedicated to providing mental health services to veterans, first responders and their families. Our brand is about Canadians coming together to stand up for our national sovereignty, and we a...

02/23/2025

Our amazing customers from coast to coast to coast have been sending their photos!

Canada is not for sale—but these hats are! Show your pride with our caps and toques—bold, patriotic, and made for Canadians who celebrate the True North. Shop high-quality, statement-making quality headwear—perfect for gifting. Proudly designed in Ottawa, shipping Canada-wide. Wear your Canadi...

02/21/2025

STILL THE BEST

02/17/2025

Q&A: How do you think this message helps cut through polarization? A discussion w Emma.

02/17/2025

Q&A: What’s the process been like starting as a dropship brand to now offering a fully made-in-Canada product collection in just over one month’s time?

02/17/2025

Q&A: What’s it been like as a female entrepreneur to work directly with woman-owned businesses across Canada?

02/17/2025

Shop dog, Aalto.

Come see Emma and Aalto in the shop during the last day of Winterlude at 175 Sparks in downtown Ottawa.

02/16/2025

Tees and Hoodies: our final product showcase from our Canada Is Not For Sale™️pop up, presented by the one and only Emma Cochrane, co-founder. Made in Toronto, all made-in-Canada!

02/16/2025

Toque Talk w co-founder Emma!

A look at our made-in-Canada toques from Montreal and Toronto.

02/16/2025

A walkthrough of our made-in-Canada ball caps from Emma co-founder of Canada Is Not For Sale.

02/02/2025

Canadians when they see President Trump’s tariffs. Canada is Not For Sale. Do not poke the bear.

Made-in-Canada hats, hoodies, tees and more.

strongandfreehat.ca