Enjoy the Vu

Enjoy the Vu Be Sun Safe! UPF 50+ Apparel
www.enjoythevu.com

As we roll into Spring, that means rolling into the golf season. Make sure you’re properly protected this year, choose U...
04/03/2026

As we roll into Spring, that means rolling into the golf season. Make sure you’re properly protected this year, choose UPF 50+.

Use code SPRING20 to save 20%!

Teaser!!! We told you something great was coming! We will be launching women’s clothes and wide brim hats in April! Sign...
03/09/2026

Teaser!!! We told you something great was coming! We will be launching women’s clothes and wide brim hats in April!

Sign up with your email to be the first to know when these are live. We are doing a small batch order so they will go fast!

Don’t be silly, protect your… scalp. In under a month, we gain an hour of evening daylight! Make sure you protect your h...
02/16/2026

Don’t be silly, protect your… scalp. In under a month, we gain an hour of evening daylight! Make sure you protect your head from harmful UV rays.

When you nail a putt for double bogey
02/02/2026

When you nail a putt for double bogey

What are things I wish people understood more about skin cancer?1) Simple skin checkups can save your life. Skin cancer ...
01/20/2026

What are things I wish people understood more about skin cancer?

1) Simple skin checkups can save your life. Skin cancer can be the easiest form of cancer to treat if detected early. That’s why we preach routine skin checkups.

2) Men aren’t thinking about sun safety nearly as much as women. Men are more at risk. 77% of golfers are men, as well, men are more likely to work jobs that are outside. The problem is, men just don’t really think of sun safety. Although getting better, we have realized it’s going to be a slow battle to make UPF clothing a staple in every man’s wardrobe.

3) The mental toll - Easy to treat but stays with you forever. You almost become paranoid. You over analyze every mole. Summer starts to feel more like a chore than a relaxed warm time of year. For me, it was my first major health issue. It made me hyper aware of my body and things that could potentially go wrong. It’s taken me years to become comfortable in my skin again.

4) It’s easy to prevent skin cancer once you know how to set your day up. Wear sunscreen, look for clothes with a UPF rating of 50+, wear hats, sunglasses and seek shade when possible.

Please reach out if you have any questions!

Walking into 2026 determined to spread the importance of sun safety even more than we already have been.
01/06/2026

Walking into 2026 determined to spread the importance of sun safety even more than we already have been.

Golf etiquette We all know to fix our divots and not talk while someone is shooting. I’ll never forget when I was playin...
12/15/2025

Golf etiquette

We all know to fix our divots and not talk while someone is shooting. I’ll never forget when I was playing a round of golf before creating ETV. I was wearing a long sleeve rash guard underneath an XL golf polo and some guy ran up to me asking if I had lost a bet. I guess looking back on it I did look somewhat ridiculous. At the end of the day I was just trying to be sun safe.

Another part of golf etiquette is wearing appropriate clothing. Although I don’t think I would ever get kicked off the course for being sun safe, that was the exact moment I had the idea to create ETV. This was to make clothes for myself and hope other people would enjoy the clothes as well. We want to create something that doesn’t yell “sun shirt” but instead, is what you grab for because you genuinely like to wear it.

Sun safety is our first priority, style is a close second.

Who’s already thinking about next golf season?
11/26/2025

Who’s already thinking about next golf season?

Find incredible deals on UPF 50. Site wide sale for one day only!
11/21/2025

Find incredible deals on UPF 50. Site wide sale for one day only!

11/18/2025

Play with peace of mind. Choose UPF 50.

Enjoy Black Friday early this year with 50% off site wide. Prepare for next season early!
11/14/2025

Enjoy Black Friday early this year with 50% off site wide. Prepare for next season early!

Address

Old Airport Rd
Penticton, BC
V2A 8L1

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