Be U Apparel

Be U Apparel Picton’s cozy clothing boutique — timeless style, everyday comfort, and local love at BE U Apparel.

Hi, I’m Julie — After more than 20 years as a hairstylist, I followed my heart and opened BE U Apparel in downtown Picton, Ontario. My goal was simple: to create a cozy boutique where everyone feels welcome, confident, and free to just BE U. When I’m not at the shop, you’ll find me creating new displays, connecting with my amazing customers, or enjoying a quiet coffee while soaking in the beauty of our community. 💛

09/05/2026
09/03/2026

❤️ JUST LANDED! ❤️

Where are all my heart ladies at? 🖤🤍❤️ You are NOT going to want to miss this one!

This adorable heart hoodie sweater has just landed on the floor AND online! Cozy, cute and such a fun piece for fall. 🍂

Sizes XS–XL

📍 183 Picton Main Street, Picton
🛍️ Shop online: www.beuapparel.ca

🍂 Happy September, everyone! 🍂As we head into the quieter fall season, I wanted to share our new September–November stor...
09/02/2026

🍂 Happy September, everyone! 🍂

As we head into the quieter fall season, I wanted to share our new September–November store hours.

A huge THANK YOU to everyone who supported BE U Apparel over the past couple of months. It’s been a wonderful summer, and I’m so grateful for every person who walked through the door, shopped online, shared a post, or simply stopped in to say hello. ❤️

Our 50% OFF Spring & Summer Styles will continue through Labour Day weekend, so there’s still time to grab some amazing deals!

Over the next couple of weeks, I’ll be busy getting all of our Fall New Arrivals onto the floor and online. 🍁 I’m so excited for you to see what’s coming!

🛍️ Shop in-store at 183 Picton Main Street, Picton, Ontario
💻 Shop online at
www.beuapparel.ca

Thank you for continuing to shop local and support small business. ❤️

See you soon!
Julie | BE U Apparel

08/27/2026

BE U Apparel was built on customer service, not interior décor. ❤️

For 27 years, I was a hairstylist.

My salon was in the porch of my home. It wasn’t fancy. I didn’t have expensive décor or a beautiful high-end space.

But people came back.

Some every week. Some every month. Some every six months.

They came back because they felt welcome. We talked. We laughed. I remembered their stories. I genuinely cared about what was happening in their lives.

When I opened BE U Apparel, I brought that same philosophy with me.

My store may never be the fanciest store you walk into—and I’m okay with that.

I would rather invest my energy into the people who walk through my door than spend thousands trying to create a space designed simply to impress them.

I want to know your name. I want to hear about your vacation. I want to know how your mom is doing or how your weekend went. And if you walk in just to say hello and don’t buy a thing, you’re still welcome.

Because after 27 years behind the chair, I learned something I will never forget:

People might notice how a place looks, but they remember how a place made them feel.

That is what I brought with me to BE U Apparel. ❤️

I may not have the fanciest displays or the most elaborate store, but what I do have is a genuine interest in every person who walks through my door.

I want to know how your day is going.
How your weekend was.
How you’re enjoying your vacation.

I want you to feel comfortable browsing, chatting, laughing, asking my opinion — or simply popping in to say hello.

Because when you shop at BE U Apparel, you’re not just another customer walking through the door.

You’re someone I’m genuinely happy to see.

That’s the kind of store I wanted to build.

BE U Apparel — built on customer service, not interior décor. ❤️

🍂 A LITTLE FALL SNEAK PEEK! 🍂Sorry I’ve been a little MIA (missing in action!) here on Facebook lately! Life has been ex...
08/21/2026

🍂 A LITTLE FALL SNEAK PEEK! 🍂

Sorry I’ve been a little MIA (missing in action!) here on Facebook lately! Life has been extremely busy — both at the store and in my personal life — but I wanted to pop on and catch you up on what’s happening at BE U Apparel! ❤️

Fall is starting to arrive! 🍁 Here’s a little sneak peek at some of our NEW ARRIVALS, with fresh fall styles arriving weekly from here on out!

And while we’re making room for all that newness, there are some AMAZING DEALS happening right now:

✨ 50% OFF all Spring & Summer styles
✨ Clearance Hallway — $25 & UNDER
✨ Last season’s jackets — ONLY $40!

🛍️ Shop the deals online at www.beuapparel.ca

📍 Or come see us in person at 183 Picton Main Street, Picton

There’s lots happening at BE U right now — summer deals AND the first taste of fall! 🍂❤️ Come have a peek!

08/05/2026

🍋 SUMMER SALE DROP! 🍋

This gorgeous lemon-print dress is now 30% OFF! ☀️💛

Was $80 → NOW $56

Only Small & Large available — once they’re gone, they’re gone!

Come shop the summer sale in store at BE U Apparel, 183 Picton Main Street. 🛍️
www.beuapparel.ca

☀️  SUMMER SALE — NEW MARKDOWNS! ☀️Four beautiful summer dresses have just been marked down 30% OFF! 🌸👗✨ $80 → NOW $56✨ ...
08/04/2026

☀️ SUMMER SALE — NEW MARKDOWNS! ☀️

Four beautiful summer dresses have just been marked down 30% OFF! 🌸👗

✨ $80 → NOW $56
✨ $122 → NOW $85.40

Sizes are limited, so if you see one you love, don’t wait! Shop in store or online while they’re still available. 🛍️

📍 BE U Apparel
183 Picton Main Street
🌐 www.beuapparel.ca

🌸 TODAY’S 30% SUMMER DROP! 🌸Another summer favourite has officially been marked down! ☀️💕✨ Pink Martini Ampere DressWas ...
08/02/2026

🌸 TODAY’S 30% SUMMER DROP! 🌸

Another summer favourite has officially been marked down! ☀️💕

✨ Pink Martini Ampere Dress
Was $135 → NOW $94.50
Sizes XS–Large available

This gorgeous black & white dress is an easy summer piece you can dress up or keep casual. And at 30% OFF, it’s a great time to grab your size!

🛍️ Shop in store at BE U Apparel
📍 183 Picton Main Street
💻 www.beuapparel.ca

Watch each day as I drop select summer pieces to 30% OFF! 👀💗

Address

183 Picton Main Street
Picton, ON
K0K2T0

Opening Hours

Monday 10am - 5pm
Tuesday 10am - 5pm
Wednesday 10am - 5pm
Thursday 10am - 5pm
Friday 10am - 5pm
Saturday 10am - 5pm
Sunday 10am - 5pm

Alerts

Be the first to know and let us send you an email when Be U Apparel posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Share

Category