06/17/2026
GOLD.
I’m still trying to find the words.
To be named Gold Winner for Best Boutique - Retail in the Excellence NB People’s Choice Awards is an incredible honour, especially because every vote came from a real person in our community.
At In Pursuit, we’ve never been interested in doing things the conventional way. We’ve built this business on connection, community, and the belief that shopping should feel personal.
We’ve pivoted more times than I can count, adapted when we had to, taken risks, learned lessons, and continued to evolve with every challenge that came our way.
After almost 13 years, one thing has never changed: our community has always shown up for us.
You have supported us through every season, every new idea, every event, every launch, and every growing pain. You’ve celebrated our wins, encouraged us through the tough moments, and reminded us daily why we do what we do.
To our clients, thank you for choosing to spend your hard-earned dollars with a small local business.
To our community, thank you for believing in what we’ve built.
And to our incredible team past and present, thank you for bringing your energy, care, creativity, and heart into In Pursuit every single day. This recognition belongs to you as much as it does to me.
I’ve done a lot of really hard things in my life, but running a business is the only thing that seems to get harder every year instead of easier 😅
Thank you to for creating a platform that allows New Brunswick entrepreneurs to shine. Recognition from industry peers is meaningful, but there is something especially powerful about being supported by the people in your own community. A vote from a real person who believes in what you do means more than words can express.
And finally, congratulations to all of the nominees and winners. To be recognized alongside so many incredible New Brunswick businesses is a phenomenal accomplishment.
From the bottom of my very pink heart, thank you. Thank you, thank you. 💕
