Melanie Jacqueline

Melanie Jacqueline Handmade in Newfoundland! Shop at www.melaniejacqueline.com Melanie Jacqueline was founded by Newfoundlander MJ Couch in 2010.

Inspired to create pieces that stand out in a crowd, exude fun and incite smiles, MJ’s line consists of an explosion of vibrant colors and prints wrapped in timeless silhouettes. Formerly a primary school teacher, MJ now designs full-time. She has showcased past collections at both New York and London Fashion Week, has been profiled in Vogue Magazine and launched her last collection at Atlantic Fa

shion Week in Halifax, Nova Scotia. Many of the prints MJ uses are designed in collaboration with local artists and are exclusive to Melanie Jacqueline. Over the last 9 years MJ has created each piece by hand and continues to design daily in her studio by the sea in Maddox Cove, Newfoundland.

Today I wore bananas, costume jewelry and a pair or barely there jeans. Today I launched a new collection. Today Dolly l...
08/25/2026

Today I wore bananas, costume jewelry and a pair or barely there jeans.
Today I launched a new collection.
Today Dolly left her legacy here with us.
None of those things are related.
Or maybe they are.
Better get to livin’

Launch Day! Our newbies will be live on our website at 6:30 tonight! In the meantime…you can browse them all AND the res...
08/25/2026

Launch Day! Our newbies will be live on our website at 6:30 tonight! In the meantime…you can browse them all AND the restocks now while ya wait! 🫶🏼

Because 🖤 & 🤍 is pretty chic. All At Once…and a little bit later-> shop Tuesday, August 25 at 6:30PM Newfoundland time!
08/24/2026

Because 🖤 & 🤍 is pretty chic. All At Once…and a little bit later-> shop Tuesday, August 25 at 6:30PM Newfoundland time!

We’ve got more newbies coming to the website on Tuesday! We’ve also got some restocks for some goodies in our All At Onc...
08/23/2026

We’ve got more newbies coming to the website on Tuesday! We’ve also got some restocks for some goodies in our All At Once Collection! Set your alarm to snag em first! 🌺

More Blue Blooms 🩵💙 coming to the circus 🎪 All At Once…and a little bit later —> shop Tuesday, August 25 @ 6:30pm on our...
08/21/2026

More Blue Blooms 🩵💙 coming to the circus 🎪
All At Once…and a little bit later —> shop Tuesday, August 25 @ 6:30pm on our website!

Move over Betty. 🤣 Our ALL AT ONCE Collection baked up some newbies and they will be available on our website Tuesday at...
08/20/2026

Move over Betty. 🤣 Our ALL AT ONCE Collection baked up some newbies and they will be available on our website Tuesday at 6:30 PM! A mini launch 🚀 coming up! All At Once and a little bit later. Sharing peeks 👀 until then! New photo backdrop unlocked! 🏡

Really. 🏡 🎨 🫶🏼
08/09/2026

Really. 🏡 🎨 🫶🏼

All At Once: A Here, There & Every Wear Collection is now viewable on our website! The entire collection will be shoppab...
07/29/2026

All At Once: A Here, There & Every Wear Collection is now viewable on our website! The entire collection will be shoppable at 6:30pm this evening! Less than an hour until GO TIME! I hope you love it!

No more sleeps! Our Collection launch day has arrived! 6:30 tonight ⏰ stay tuned all day for more fun peeks!! The collec...
07/29/2026

No more sleeps! Our Collection launch day has arrived! 6:30 tonight ⏰ stay tuned all day for more fun peeks!! The collection will be viewable online by 4pm. Shoppable by 6:30pm!

It wouldn’t be a new MJ collection without a ♥️! Our collection All At Once launches 🚀 tomorrow at 6:30 PM (Newfoundland...
07/29/2026

It wouldn’t be a new MJ collection without a ♥️! Our collection All At Once launches 🚀 tomorrow at 6:30 PM (Newfoundland time) so set your alarms and enjoyyyyy this sneak peek 👀 🖤

Address

St. John's, NL

Opening Hours

Monday 10am - 4pm
Tuesday 10am - 4pm
Wednesday 10am - 4pm
Thursday 10am - 4pm
Friday 10am - 4pm

Telephone

+17093306535

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