The Cure Is Outdoors

04/09/2026

Fresh new gear just in time for spring! These two were just added to the Cure Cap lineup. Duck Duck Camo and our Performance Cure UV Cap. Check all the new ones out at the Cure Shop. Available now.
www.thecureisoutdoors.com

Psst. If you’re local to Sydney, NS keep your eye out for all the new caps at the Sydney Public Market later this month.

We hope you got outdoors today!

04/06/2026

The Cure Is Outdoors… even in the in-between when winter won’t let go and spring isn’t quite ready yet. The lakes are melting, everything’s muddy, and a little messy… and honestly, it can feel the same mentally too.
Hang on, the sun is coming, and so are the days we’ve been waiting for! ☀️

⁉️

03/21/2026

Spring has officially arrived — even if it doesn’t quite look like it yet where you are. The days are getting longer, the sun is sticking around a little more, and warmer days are on the way.

To celebrate, all remaining winter toques are now up to 25% off (online only). New, fresh gear is slowly making its way in, just in time for the season ahead.

We hope you made the most of winter and are ready to soak up the sunshine. No matter the weather, take some time this weekend to get outside and breathe in that fresh air, it’s the CURE, after all.


📸Tia | Cape Breton Photographer | Elopement + Wedding + Tourism

02/28/2026

Big rewards come to those who brave the cold

01/22/2026

Out of the office and into the sun!
Website orders and shipping are temporarily paused until we return from vacation on February 16th.
Don't worry! If you have already placed an order with us, your orders been shipped and you'll receive a tracking confirmation email later this afternoon.

Thanks for all the support! See you all soon!

#ᴠᴀᴄᴀᴛɪᴏɴᴍᴏᴅᴇ

01/11/2026

Restock coming this week. White knitts are back!
+ a couple other favourites & one new colour that will match the forest. 🌲

01/04/2026

If things feel heavy, try fresh air first.

01/01/2026

Coupla' NEW embroidered Cure toques left on the website, including my two favs, Sand brown (Classic Toque) & Sage Green (Knitt Toque).
Really digging the earthy tones!

We have a restock of our sold our colours on the way, including the Ivory White Knits and Cranberry Red.

CAPE BRETON LOCALS- Toques, caps, hoodies and crews are available in store at the

Thanks for supporting local!

Happy New Year Everyone! 🤍🌲

12/17/2025

Little sneak peak of a few new embroidered toques dropping at 8pm tonight on the website.
The colours will not disappoint, and the new knitt toques are SUPER SOFT & STRETCHY!
Patch work done by a very talented local seamstress right here in Cape Breton NS!
We love to support our local community within our own small business. 🙏🌲🤍
The perfect gift for the outdoors lover, you know.
PLUS with every purchase we give back to the Canadian Mental Health Association.

We know the winter blues are very real this time of year. We hope to encourage you to get outdoors anyway! Have your coffee outdoors, go for a hike, feed the birds! You will never regret getting outside and into nature.

Ps. If you're local to Sydney NS- we are coming to a storefront near you! More to come on that soon.

Happy Holidays and Merry Christmas, everyone!

12/10/2025

See you on Saturday!

12/07/2025