The Loop

03/13/2026

🚨 Back in stock and new colours ! The One Size 100% cottton SAILING SWEATER from just landed! Black, Pistachio, Mango, Navy, White, Lagoon & Cloud. What’s your favourite colour?

03/09/2026

New Spring! Some new in now and coming soon!! ’s

01/05/2026

Just a heads up 💛
We’ll be closed Tuesday, January 6th for a much-needed family day.
After the holiday rush, extra hours, and a flu bug that made its way through our house, we’re taking one extra day to rest and reset.
Thank you so much for always understanding and supporting us - we’ll be back Wednesday refreshed and ready to go ✨

12/24/2025

It’s the most wonderful time of the year!

Which means… sparkly rings, earrings & accessories ✨
Lab-created diamonds + fidget spinner rings
Go ahead - treat yourself 💎

12/19/2025

Some fave looks this season !

12/16/2025

Extended hours for the holiday season!

12/12/2025

🎅🏼🎁 We’re stepping out to enjoy the Children’s Christmas Concert this Friday! Closed 1:30–3 pm, back open 3–5:30. Thanks for understanding! ❄️✨

10/24/2025

Flashback to our opening days - We’re going to be across from the Hoito again!

We are excited to announce that we'll be opening a second location of the Hoito Restaurant at Goods & Co. Market in the coming weeks.

With an expanded kitchen, we'll be bringing an expanded menu, with some traditional and nostalgic Finnish dishes, some classic favourites and new flavours to tickle your tastebuds.

In the meanwhile, you can find us at the Thunder Bay Country Market on Wednesdays from 3:30 pm to 6:30 pm, or Saturdays, from 8 am to 1 pm.

Keep an eye on our socials for updates!

09/01/2025

We hope everyone is enjoying a fun and safe long weekend !

08/13/2025

Family is in town! 🥳
We’re taking a little DayCation to enjoy some time together.

📅 Closed: Thursday, August 14th
We’ll be back Friday & Saturday for any emergency outfit needs! 👗✨

Thanks for your understanding, and sorry for any inconvenience. 💛

01/02/2025

🌟 Holiday Hours Update 🌟

We’re taking a short holiday break! 🎄✨
We will be closed on January 1st and 2nd. Regular hours will resume on Friday, January 3rd.

Thank you for your understanding, and we look forward to seeing you in the new year! 🎉