06/03/2026
Q: Why is there a wolf on a Woodpecker jacket?
A: In 2014, I made a special edition coat at Moose Knuckles and I called it the Tabernac and I put a wolf head on the inside label. This jacket sold crazy. It was great. I exited Moose Knuckles and started woodpecker. Because everyone liked the wolf on the special edition, I just carried on using the wolf with the Woodpecker brand. There you have it. That’s why there’s a wolf on a Woodpecker coat.
- Will Poho, coat maker and founder of Woodpecker