02/18/2026
Welcome to our NOT so January 1st recap and message from our founder. So buckle in, because its a long one and lets be real the new year starts today.
5 years ago, Uncommon lived only in my mind long before it ever existed in the world.
A standard I couldn’t ignore.
It took me 2 years just to develop — because I knew if I was going to do this, it had to be done right. No shortcuts. No compromise.
Our first Toronto show sold out.
And on October 15th, 2024… I officially relaunched to the public.
Since then, in under a year:
✔️Grew our team
✔️Opened a Muskoka flagship.
✔️Launched 9 colours.
✔️Built a community.
And proved that quality still has a place in a world chasing fast.
Uncommon was never meant to be another brand that just sold “STUFF” It’s a response. A reset. A return to craftsmanship in a world that forgot what it means to make something that lasts.
To this community - I’m beyond grateful - thank you for those who believed, shared, supported and spoke our name in rooms I wasn’t in, you didn’t just support a brand, you backed a standard.
I won’t lie — I’ve felt the exhaustion. The pressure. The weight of pushing myself beyond what felt comfortable. But being uncomfortable breeds growth…
And I’ve also felt the fire.
So 2026… here we come
-Vic
