11/20/2020
Alert! We're all vulnerable to the "impulse buy" right now! Stay at home orders + pre Black Friday sales, oh my! It's so easy to equate retail therapy with or an antidote to boredom.⠀
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But the buzz doesn't last (swipe right to see the stats!) and leads to over spending and buying stuff we don't need.⠀
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If you're shopping for presents, or a sale on something you've been waiting for, that's great! >> use the flow chart to test that thing you've had open in a tab for days. 🤔👍🏽👎🏾⠀
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These great infographics from and >> research from zoom in on the psychology of the impulse buy.⠀
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“While people seek happiness and self worth by shopping, the survey results show that they are deeply ambivalent about their own behavior. Stating guilt and shame, people often feel bad about their own useless purchases and overspending habits. Many people realize that shopping does not lead to increased happiness in the long term. Around 50 percent report that their shopping excitement wears off within a day — the binge is followed by a hangover.”⠀
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