Also known as hip-hop emcee/producer Eye + Eye, his foray into the fashion scene began in October 2003. Chinedu produced a handful of T-shirts to promote the upcoming release of his "Love.Life.Music" album. Without any prior exposure or retail distribution, the "Love.Life.Music" shirt sold over 300 units in Toronto alone; most of which were customized to the customer's specifications. Today, Chine
design[apparel] has expanded from just graphic T's to skirts, dresses and jackets which are widely available in Toronto, Vancouver and Nova Scotia. In 2008, Chinedu joined the designer co-op store The Fashion District and has recently relocated to Paris for inspiration and to pursue further studies in the fashion business. Born in the UK and raised in Nigeria, Dubai and Canada, Chinedu is inspired by his vibrant and eclectic merge of cultures. His clothing has been featured in magazines such as Eye Weekly and Sway, on television shows such as Entertainment Tonight, Divas and Dimes and Da Kink and in films such as Charles Officer's "Nurse.Fighter.Boy". Chinedesign counts Jarvis Church, K-OS, the late Baatin of Slum Village, UK rapper Ty, actor Ngozi Paul and theater director Weyni Mengesha as some of its ardent fans.
