Over the Rainbow is a one-of-a-kind phenomenon in the Canadian fashion industry. For over 40 years, Over the Rainbow and its staff have built a foundation for quality product and service, one customer at a time. This single, independent, family-operated business has developed an understanding for its customer’s needs and created a love for “premium” denim. The store has become a landmark in the Bl
oor-Yorkville area, Toronto’s ultimate shopping destination. We consider ourselves a “multiple stop shop”: customers keep coming back because of our remarkable attention to customer service, our cutting edge brand selection and our sharp eye for trends emerging in the Canadian fashion market.