08/09/2026
The untold story behind Watchfinder Canada.
Richemont Group acquired Watchfinder in the UK and later challenged us over the Watchfinder name in Canada. What followed was a serious battle over branding, trademarks, domains, and the right to operate under a name we had spent years building.
We stood our ground and protected our right to use Watchfinder in Canada.
Why does that matter? Because Canada has become a massive market for pre-owned luxury watches, and a strong brand name can be worth far more than people realize.
This video tells the story from my side—what happened, what I learned, and why protecting your brand from day one is one of the most important things an entrepreneur can do.
Entrepreneurship BusinessStory LuxuryWatchMarket TorontoWatches BrandBuilding