Choko originally designed high end snowmobile suits and apparel for the developing leisure markets. The line soon grew into providing apparel for the automotive racing scene, and today the ‘Big 3’ auto makers of GM, Chrysler and Ford all trust Choko to create, design, manufacture and distribute high end apparel, under License, to the automotive markets across Canada. Choko also creates, designs an
d distributes apparel for Snap on brand in Canada and worldwide and have an enviable reputation for design concepts and durability of their products. We also own our own brands, including Tool Crazy, Hockey, and Farmers Feed Families. Ed still owns, operates and guides the company in its success, and above all, instils passion, belief, and a 'can - do' attitude into the team.
