05/07/2019
A Courageous Farewell
In the words of E.E. Cummings: “It takes courage to grow up and become who you really are.”
More than 10 years ago, Lo and I promised to nurture a brand culture of inclusion, empowerment and heart, delivering an enduring children’s clothing line designed to allow mobility and self-expression, through bold patterns and expressive colors, unique inspired by the street fashions of Hong Kong, Tokyo, Paris and New York.
While we remain committed to the brand values and our “courageous” motto, the retail landscape and our own circumstances of changed over the past decade. It’s time for us to gracefully say goodbye to our Vancouver storefront at the end of May, and clear creative space for new possibilities within the brand.
The root of our brand has always been and will always be community and creativity - the world is rapidly changing in dramatic ways, as is the face of retail. We are currently evaluating nee ways to fit into this environment that are congruent with our brand values.
To our amazing Redfish community, we love you all so much and have loved sharing this journey with you. Thank you - TRULY - from the bottom of our hearts - you have always been our fuel. Stay tuned for future updates, we look forward to sharing our plans as they unfold.
With love and appreciation,
Kristy + Lo
