11/13/2025
Feel right, not just look good.
Vancouver based photographer work is a kaleidoscope of imagination, where photography mixes with illustration, animation, and boundless possibility. She turns the mundane into ”wait, what the heck am I looking at?” Do check out her work.
Creating the identity and visual language for the 2.0 version of her artistry was a good design challenge. We didn’t want the new identity to overtake her work, but rather to reflect the work and to naturally live alongside it.
The identity is not random. gave us a killer strategy to work from, built around phrases like ”connecting the unexpected”, ”transforming the ordinary into extraordinary”, and ”imagination realized”.
What excites me most about the project is that Emily trusted us to push past safe, and she gave us the freedom to explore directions that felt right, not just looked good. That takes guts from a client.
I truly believe that’s a key ingredient in any good design. And strategy. Or soup.