Bellies in Bloom Maternity

Bellies in Bloom Maternity We've got all the must-haves for expecting and new moms, and babies too! We focus on quality, local, Our location on the boulevard at Uptown is OPEN!!

Pop by 7 days a week for pregnancy, postpartum, nursing, baby, and gift needs! Changerooms are open for drop-in shopping!.

A little something to look forward to...New Ripe Maternity is on its way, and we have a feeling these are going to be yo...
09/07/2026

A little something to look forward to...

New Ripe Maternity is on its way, and we have a feeling these are going to be your new favourites!!

The Billie Over Bump Jeans are arriving in a rich dark wash, an easy everyday denim you’ll be reaching for all season long. Think soft denim with the security of a panel over the belly while the back still looks like normal classic denim. 💫

The Drew Maxi Dress is giving us effortless, throw-it-on-and-feel-put-together energy! 🫶

And the Millie Button-Up Shirt is that versatile layering piece made for wearing now, later, and all the in-between days. 🌟

The countdown is officially on. We anticipate them hitting the floor sometime this week! Stay tuned & pop into our shop to come check them out soon!!

09/04/2026

Welcome to Victoria, long-weekenders! 🫶

If you’re in town for a little getaway (or just making the most of a local bop-around day)…

We’d love to have you pop by our shop on the Uptown boulevard to say hi and check out our shop!

Our Labour Day Sale is here with 15% OFF storewide + an extra 25% OFF already reduced sale items! ✨

We will be in the shop this long weekend:
Friday & Saturday 10am-6pm
Sunday & Monday 11am-5pm

So come wander the shop this long weekend! We’d love to see you and there might just be something waiting for you. 👀

That Pacific Northwest weather has entered the chat ☀️🌦️🍂You know the drill… warm and sunny when you leave the house, co...
09/02/2026

That Pacific Northwest weather has entered the chat ☀️🌦️🍂

You know the drill… warm and sunny when you leave the house, cool the minute the clouds roll in, and suddenly you’re wondering why you didn’t bring a layer!

That’s where ✨transitional dressing✨ comes in!

Pieces that still feel light and easy for these last of those warm summer days, but can be layered up with a cool breeze, and loved well into fall 💛

A few of our favourites:

🫶 The Billie Jeans – because a great pair of jeans is always the answer when the weather can’t make up its mind!

🫶 The Cindy & Mike Sets for easy, effortless outfits that can be worn together or mixed and matched as the seasons change.

🫶 Embrace Maternity Tanks for layering under shirts, sweaters and jackets (and wearing on their own while we’re still soaking up bits of sunshine!).

🫶 The Smash + Tess Mia Romper for an easy one-and-done outfit that transitions beautifully with a cardigan, jacket or boots.

🫶 The Bae Perpetual Stripe Shirt – the ultimate throw-on layer for breezy West Coast days, and one you’ll keep reaching for all fall long.

🫶 The Poppy Linen Jumpsuit for those warm days now + just add a denim jacket or cozy layer for later.

Come swing by our shop on the Uptown boulevard to grab some of these favourites that you’ll reach for again and again!

Because around here, getting dressed for the season is less about saying goodbye to summer... and more about being ready for absolutely anything. 💫

Nobody really prepares you for the emotional rollercoaster that is your first pregnancy…One minute you’re over the moon,...
08/31/2026

Nobody really prepares you for the emotional rollercoaster that is your first pregnancy…

One minute you’re over the moon, and the next you’re wondering if you’re ready for any of this at all.

There’s excitement, nerves, happy tears, endless questions, and the occasional “wait… am I actually having a baby?!” moment. And somehow, it can even all happen in the same day.

If you’re feeling excited and terrified at the exact same time… welcome.

You’re doing it right.

A little reminder from us to you: you don’t have to have everything figured out.
You don’t need to buy everything at once.
You’re allowed to ask questions.
You’re allowed to change your mind.
And you are definitely allowed to walk into a maternity store and say, “Honestly, I have no idea where to start.”

That’s what we’re here for!!

We like to think of our little store as your pregnancy and motherhood best friend – the one you can come to when you need help finding a bra that actually feels good, figuring out what you really need for baby, navigating your changing body, or simply getting reassurance that yes, someone else has wondered that too. 🫶

No question is too small.
No pregnancy experience is exactly the same.
And you never have to pretend you have it all together when you’re with us. 🤍

TAG a first-time mama who needs to hear this, or send this to the friend currently somewhere between “I cannot wait to meet this baby” and “WAIT… I’m responsible for a BABY?!”

We’ve got you. Always. 💫

08/28/2026

Our most loved summer finds, according to the people actually shopping them!

If you’re shopping for yourself, a new mama, a little one, or your next baby gift, let this be your starting point!

These are the summer essentials our customers have been consistently picking up all season long. 🌞

✨ Beauty From Bees body serum
✨ Preggie Pops
✨ B**b compression socks
✨ C’est Moi bamboo tank
✨ Jan & Jul sun hats + sunnies
✨ Magnetic Me sleepers
✨ NatPat BuzzPatch mosquito patches
✨ Stonz Original Cruisers
✨ Itzy Ritzy mushroom maracas

Save this to use as a little checklist for your next visit when you’re not quite sure where to start!

Everything here comes with a quiet little customer favourite stamp of approval. ✔️

Come see what’s left in store for late summer finds or shop these favourites at Bellies.ca 🫶

08/26/2026

A little reminder that shopping local isn’t just about supporting small businesses, it’s about getting to enjoy the little things that come with it 🫶

Real people.
Real recommendations.
Discovering something you didn’t know you needed.
Trying it on.
Bringing the baby along.
Having a little wander and making an afternoon of it. ✨

We love being your local spot for all things mom + baby, (AND we’re SO grateful every time you choose to shop with us!!)

Tag your favourite local shops below to spread the love 💗 (bonus points if it’s another Uptown favourite)

Yes! It’s true!! We’ve added extra savings on select maternity, nursing & baby styles with discounts up to 75% off!!AND ...
08/25/2026

Yes! It’s true!! We’ve added extra savings on select maternity, nursing & baby styles with discounts up to 75% off!!

AND honestly, there are some pretty juicy finds in the mix 👀

Whether you need something fresh to get through the rest of the summer or want to tuck away a few sizes for next year, this is a good time to take a look!

We’re just clearing out summer styles to make room for what’s coming next, so sizes are limited and these deeper discounts are only around for a VERY short time! ⚡️

No pressure, just a friendly heads-up before your size disappears.

Shop online or come see us in-store on the Uptown boulevard 💗

08/19/2026

Consider this your “things I wish someone told me to buy”! 🤍

We’ve rounded up a few of our most-loved essentials that make pregnancy, postpartum + nursing just a little easier:

✨ B**b Maternity Go-To Bra — the everyday bra you’ll reach for on repeat. Comfortable, supportive, and nursing-friendly without feeling like you’ve sacrificed your style.

✨ Bravado Body Silk Nursing Bra — buttery-soft, seriously comfortable, and perfect for those days when you want support without feeling restricted.

✨ Ripe Maternity Billie Jeans — because you deserve to feel like yourself in your jeans throughout pregnancy. Comfy, flattering + made to grow with you.

✨ Ripe Maternity Cindy Pant — the polished-but-comfy pant that makes getting dressed feel effortless. Perfect for pregnancy, postpartum and everything in between.

✨ Ripe Maternity Ruby Dress — an easy, feel-good dress that works beautifully through pregnancy and beyond. One-and-done dressing at its finest.

✨ Embrace Maternity Ribbed Nursing Tank — a wardrobe MVP for layering, lounging, nursing and basically living in all summer long.

✨ All Things Jill Magnesium Oil — a little self-care essential for those moments when your body is asking for some extra TLC!!

✨ Anointment Ni**le Butter — because nursing can be a learning curve, and having a nourishing, soothing balm on hand is one less pain to worry about.

Know a new mom?
SEND THIS TO HER!! 💌

Just a friendly reminder that the right essentials can make those early days of motherhood feel just a little more comfortable. 💗

Shop all of these new-mom favourites online at Bellies.ca or in-store at our shop on the Uptown boulevard!

If you’re shopping in person, our team is always happy to help you find what will actually work for YOU 🫶

Save this list, send it to your expecting mama, and let us know in the comments – what was the one thing you couldn’t live without postpartum? ✨

Address

#113-3531 Uptown Boulevard
Victoria, BC
V8Z0B9

Opening Hours

Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm
Saturday 10am - 6pm
Sunday 11am - 5pm

Telephone

+12504790803

Website

Alerts

Be the first to know and let us send you an email when Bellies in Bloom Maternity posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Bellies in Bloom Maternity:

Shortcuts

Share

Category