10/26/2026
When was the last time you refreshed your everyday bras? 💭
Even your favorite, high-quality bras have a shelf life. On average, an everyday bra lasts 6 to 12 months with regular wear before the band loses its elasticity and support.
Two quick tips to make your staples last longer:
✨ Rotate them: Avoid wearing the same bra two days in a row so the elastic has time to snap back.
✨ Gentle care: Hand Wash is always best but washing in a delicate laundry bag with cold water works too and always air-dry (the dryer is the ultimate elastic breaker!).
How long has your current go-to bra been in rotation? If it’s time for an update, stop in to see our latest selection in Whitby and Stouffville! ✨
Shown in photo: Elomi Matilda in black ❤