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Prada Seit 1913 ist Prada ein Synonym für avantgardistischen Stil.

Ihr intellektuelles Universum vereint Konzept, Struktur und Bild durch Codes, die über Trends hinausgehen. Ihre Mode geht über das Produkt hinaus: Sie ist die Übersetzung des Konzeptionellen in ein Universum, das zu einem Bezugspunkt für all jene wird, die gerne experimentieren und Konventionen herausfordern.

07/11/2026

Mi Shang Prada Rong Zhai presents its 2026 Holiday Collection, a celebration of savoir-faire, creativity and sharing.
From the classic recipe to distinctive seasonal interpretations, the Chocolate Panettone offers a different expression of the iconic festive cake, balancing tradition with contemporary taste.
Discover more: https://tinyurl.com/586ufpfp

06/11/2026

Prada Caffè at ION Orchard presents its 2026 Holiday Collection: Italian festive traditions, reimagined.
Conceived by Diego Crosara, Creative Pastry Director of Marchesi 1824, the festive chocolate sphere is distinguished by delicate decorative details, bringing together technical expertise and aesthetic refinement.
Discover more: https://tinyurl.com/586ufpfp

The November   is here. Starting today, November 5th, the limited-edition   shirt and accompanying gifted NFT are availa...
05/11/2026

The November is here. Starting today, November 5th, the limited-edition shirt and accompanying gifted NFT are available on Prada.com for 24 hours only, while supplies last.
Discover more: https://tinyurl.com/2xjmevar

Prada Caffè at ION Orchard welcomes the festive season with its 2026 Holiday Collection, bringing together Italian pastr...
05/11/2026

Prada Caffè at ION Orchard welcomes the festive season with its 2026 Holiday Collection, bringing together Italian pastry tradition and contemporary creativity.
From the iconic Gianduiotto and festive chocolate sphere to the Panettone and Pandoro, the collection presents a selection of specialties conceived for moments of gathering, sharing and gifting.
Discover the collection at ION Orchard, Singapore: https://tinyurl.com/586ufpfp

Familiar Prada codes, reinterpreted. Drawing on the house’s menswear from the 1990s to the early 2000s, Prada Uomo explo...
03/11/2026

Familiar Prada codes, reinterpreted. Drawing on the house’s menswear from the 1990s to the early 2000s, Prada Uomo explores new combinations of textures, layers and proportions, translating archival references into contemporary forms.
Discover more: https://tinyurl.com/56bm5872

Prada Ambassador Troye Sivan and Raye wore   while attending the 2026 TIME100 Next Gala in New York City.  wore a Prada ...
02/11/2026

Prada Ambassador Troye Sivan and Raye wore while attending the 2026 TIME100 Next Gala in New York City.

wore a Prada Uomo jacket from the Spring/Summer 2027 Collection, paired with a white poplin shirt, black mohair trousers and black leather boots.

wore a column gown in red cady, with a contrasting black embroidered bodice and black train.

01/11/2026

Prada Ambassador Maya Hawke and her unimpressed fox star in “Drawing Prada”, the Prada Holiday 2026 campaign mixing real action and hand-drawn illustrations.
Discover the campaign: https://tinyurl.com/yx4anph5

Creative Directors: and
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31/10/2026

Prada Ambassador Kelvin Harrison Jr. interacts with an illustrated world in “Drawing Prada”, the Prada Holiday 2026 campaign created with traditional techniques of hand-drawn animation.
Discover “Drawing Prada”: https://tinyurl.com/mw5zukcs

Creative Directors: and
Photographer and director:
Animation Direction:
Campaign Creative Direction:
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30/10/2026

Prada Ambassador Chen Haoyu wanders through hand-illustrated winter landscapes in “Drawing Prada”, the new Prada Holiday 2026 campaign.
Discover the new Prada Holiday 2026 campaign: https://tinyurl.com/yx4anph5

Creative Directors: and
Photographer and director:
Animation Direction:
Campaign Creative Direction:
Talent:

29/10/2026

Luther Ford and four illustrated characters are immersed in a hand-drawn story of homecoming, in the Prada Holiday 2026 campaign.
Discover “Drawing Prada”: https://tinyurl.com/mw5zukcs

Creative Directors: and
Photographer and director:
Animation Direction:
Campaign Creative Direction:
Talent:

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Promenade, 17
Gstaad
3780

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