Maison Shift

Maison Shift MAISON SHIFT is a physical, digital and ideational home and center for Switzerland's multifaceted fashion and design scene.

Congratulations to the Fashion Graduates 2026!On March 28th at 18:00, the Live Performance of the Doing Fashion Graduat...
13/03/2026

Congratulations to the Fashion Graduates 2026!

On March 28th at 18:00, the Live Performance of the Doing Fashion Graduates 2026 will take place in the foyer of Kunsthaus Baselland, transforming individual bachelor projects into a collective performative event.

🔗Find the ticket link in our stories or on their website.

These 8 studios are coming with us to Paris! CONGRATS! 🍾💜MAISON SHIFT and an international jury have selected 8 independ...
12/03/2026

These 8 studios are coming with us to Paris! CONGRATS! 🍾💜

MAISON SHIFT and an international jury have selected 8 independent Swiss studios from the fashion, textile, jewelry and accessories sector to sell and discuss their work in a dynamic setting during Paris Fashion Week in late September 2026.

The Swiss brands will connect with local industry players and makers for a Franco-Suisse design exchange to explore and elaborate on alternative fashion futures.

Follow us to keep updated, more to come soon!

MS à Paris with .ch .family


The winners of the MAISON SHIFT Residency 2026 are here!From April to October 2026, two graduates from Switzerland’s tex...
10/03/2026

The winners of the MAISON SHIFT Residency 2026 are here!

From April to October 2026, two graduates from Switzerland’s textile and fashion design scene will have the opportunity to work rent-free in our project space.

Meet our residents:

Christophe Ascençao is an industrial designer based in Zurich, graduated with honors from ECAL. His practice centers on textile innovation, with a particular interest in 3D knitting and material-driven design. He explores how technical textiles can be reactivated and reimagined to create new kind of objects and spatial experiences, combining circularity and sensory comfort.


Mitja Haring is a fashion designer exploring vulnerability, resilience, and communication through garments. Inspired by natural cycles and tensions within the human condition, his work challenges social taboos around illness and fragility. Through material experimentation and considered construction, his designs balance protection and exposure, strength and sensitivity.


Stay tuned to see their projects unfold this summer!

Dear Community, we’re happy to announce that the Zürcherische Seidenindustrie Gesellschaft will continue to support MAIS...
09/02/2026

Dear Community, we’re happy to announce that the Zürcherische Seidenindustrie Gesellschaft will continue to support MAISON SHIFT for another three years 🤍

This long-term commitment is a strong sign of trust in our work and in the impact we’ve created together with over 90 Swiss designers and labels. With this support, we’ll keep growing as a platform for sustainable fashion and textile practices in Switzerland.

Thank you for believing in us, we’re excited for what’s ahead!

UNITE FOR SLOW FASHION
Team SHIFT

Open Call: win 10 hours of coaching sessions with the founders of !Sylvie Merlo and Karen Rauschenbach will guide you i...
06/02/2026

Open Call: win 10 hours of coaching sessions with the founders of !

Sylvie Merlo and Karen Rauschenbach will guide you in integrating circular economy and cradle-to-cradle principles into your business model in a realistic, effective, and appropriate way for your label. The coaching is aimed at small fashion and home textile labels and combines strategic clarity with practical feasibility. The focus is on design and material decisions, the supply chain, communication, and the development of a clear roadmap. And you will receive a sound basis for deciding whether and when C2C certification makes sense for your label.

You are also going to become an associate member of Circular Clothing for two years, financed by MAISON SHIFT, so that you can benefit from regular exchanges with other CC members.

Are you interested in the opportunity but not part of the community yet? Become a member and take a chance at winning the coaching. More information about the membership in our link in bio.

🥇Two labels will be selected through a selection process based on realistic integration and feasibility.

🔗 Link to the application form in our bio.
We look forward to receiving your application!

Dear Community, our website is currently experiencing technical issues. We’re working to fix them as quickly as possible...
04/02/2026

Dear Community, our website is currently experiencing technical issues. We’re working to fix them as quickly as possible.

You can find our open calls in the link in our bio.For information about our calls or other inquiries, we are available for you at [email protected] you for your patience!Team SHIFT

OPEN CALL: STUDIO RESIDENCY @ MAISON SHIFT
Are you a recent graduate in fashion, textile, or product design with a focus...
30/01/2026

OPEN CALL: STUDIO RESIDENCY @ MAISON SHIFT

Are you a recent graduate in fashion, textile, or product design with a focus on sustainability? 
We’re offering 7 months of free studio space in Zurich, full access to our workshops, materials, and the MAISON SHIFT community.

Showcase your work, connect with like-minded creatives, and kickstart your career in sustainable fashion.

🗓 Deadline: 23.02.2026
🔗 More info & apply via link in bio

Paris is calling!In collaboration with the Parisian design network .family , the Swiss Arts Council and the , MAISON S...
19/01/2026

Paris is calling!
In collaboration with the Parisian design network .family , the Swiss Arts Council and the , MAISON SHIFT is looking forward to promoting eight Swiss brands from the fashion / textile / jewelry / accessories sectors during in September 2026.

From Sept 28 – Oct 5, 2026, selected studios will benefit from exhibition & showroom space, professional sales support, a dynamic public program and exclusive networking opportunities, plus a chance to be featured in the CCS curated museum shop.

This year’s event sponsor .ch will additionally invite one winning brand for an exclusive two week Pop-Up at their Zurich Bahnhofstrasse store in April 2026.

📩 Applications deadline: February 22, 2026
🏆 Winners announcment: mid-March 2026

Swiss designers, this is your moment! We can’t wait to hear from you.
🔗 Link in bio to apply

08/01/2026

In 2023 and 2024 MAISON SHIFT had the honor of hosting its ‘Fashion Futures’ pop-up and think-tank with 10 independent Swiss design studios showcasing and celebrating sustainable fashion during – in collaboration with .family and with and as institutional partners.

Stay tuned for more information about the 2026 edition!

Thank you to last year’s participants for making it special:

chremo



piscine




studio

Video talk guests:


Thank you guys!

27/12/2025

In 2023 and 2024 MAISON SHIFT had the honor of hosting its ‘Fashion Futures’ pop-up and think-tank with 10 independent Swiss design studios showcasing and celebrating sustainable fashion during – in collaboration with .family and with and as institutional partners.

Stay tuned for more information about the 2026 edition!

Thank you to last year’s participants for making it special:

chremo



piscine




studio

Video talk guests:
official
Thank you guys!

DOOR 24For the final gift of our Advent calendar, we have something truly special from .switzerland ✨We will select 24 w...
24/12/2025

DOOR 24
For the final gift of our Advent calendar, we have something truly special from .switzerland ✨
We will select 24 winners, and each winner can choose one Likami product worth CHF 34.–!

🎄 24 LIKAMI PRODUCTS 🎄
Every Likami product is based on a carefully balanced, dermatologically tested botanical formula. With the holistic Quadri Complex®, Likami creates a harmonious symbiosis of science and nature, combining plant-based, bioactive, biointelligent, and organic ingredients. Suitable for every age, every gender, and every skin type.
Choose your favorite product worth CHF 34.–!
Brand: .switzerland

How to win?🏅

1. Like & tag a friend in the comments!
2. Follow & .switzerland

The winner will be contacted and also be announced in the comment section. You have 24 hours for a chance to win, be quick!

Good luck everyone!

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Zeughausstrasse 56
Zürich
8004

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