WEER

WEER elevates basics for men and women, underlining the appeal of simple shapes while only using high-quality fabrics. Faced with an increasing amount of clothes on today's market -coupled with a growing sense of saturation- WEER acts like a blank canvas, reconnecting wearers with authentic garments. Each piece is designed, produced and assembled in Europe while materials are mostly sourced from J

apan, France and Italy. Simplicity and quality are WEER’s ultimate goals, as well as a clear vision of what clothing should be. The first collection was launched by Karin Lorez in 2014, and the brand's objective has been to reinterpret daily essentials, which are featured in every wardrobe. The t-shirt stands for the designer's ethics and personal values, mixing functionality with ease. Three styles were offered as an introduction, with a restrained color palette of black, beige and pure white. Opting for cozy cotton and lightweight viscose, WEER's t-shirts quickly found their way into some of Switzerland's best independent stores. Going against the current pace of fashion -and its rather frenzied nature- WEER does not offer seasonal collections, but develops single garments instead, taking the time to come up with the most accomplished product. Rejecting aggressive consumerism and questioning the true meaning behind our fashion consumption, WEER celebrates the appeal of sleek and reliable basics, going back to pure shapes and unfussy details. These garments are the backbone of our wardrobes, making them strong and desirable. From menswear-inspired, straight leg pants to the ultimate bomber jacket in deluxe loden, the line also includes t-shirt dresses and tailored shirts. Open caps finish the look, hinting at the coolness of vintage sportswear. One by one, new styles are being added and tested in-store, as well as online. The philosophy of WEER is precisely not to overwhelm customers with options and make them appreciate the beauty of intelligent, substantial and carefully thought-out clothes. The upbeat and optimistic spirit of the 1960s permeates the brand, as well as the designer's visual references. Fascinated with the birth of French prêt-à-porter -including famous names such as Pierre Cardin, André Courrèges or Paco Rabanne- Karin Lorez infuses WEER with positive values and a clean silhouette, moving away from clothing as mere status symbol. Echoing a very Swiss approach to luxury -which is felt by the wearer but not displayed intentionally- WEER emphasizes well-being and openness, allowing clients to style pieces the way they want. Meant to be worn together and combined with flair, WEER‘s clothes are an ideal starting point, underlining fashion as a direct and intimate form of self-expression.