04/09/2026
The question I heard most in Seoul was simple:
Why did you create MIRÉ?
During our first MIRÉ Private Presentation in Seoul, many conversations went far beyond cashmere itself.
People wanted to know the story behind the brand, why I chose natural fibers, what makes exceptional cashmere different, what MIRÉ means, and why I decided to start a new fashion brand at 50.
Here are 10 questions I was asked most often. 🤍
-
1. Why did you start MIRÉ?
After nearly three decades in fashion, designing and working across brands and retailers, I became increasingly clear about what I truly wanted to create:
Pieces that outlast trends, feel natural and beautiful to wear, and become more meaningful with time.
That idea became MIRÉ.
2. Why start a new brand at 50?
Because experience gave me clarity — and 50 felt like a meaningful moment to begin something new.
By then, I had learned not only what a wardrobe needs, but also what it does not need.
I would rather create fewer pieces with greater intention, quality and longevity than simply create more.
3. What makes MIRÉ different from other cashmere brands?
I never wanted to create just another fashion brand.
MIRÉ is about more than clothing.
It reflects an attitude toward how we choose to live — with intention, appreciation for quality, and respect for what we bring into our lives.
Every piece considers the quality of the natural fiber, the feeling on the body, the craftsmanship, and one essential question:
Does this deserve a place in your life for years to come?
4. Why cashmere?
Cashmere begins with nature.
After protecting cashmere goats through the harsh winter, their fine undercoat is naturally shed in spring and carefully collected by combing.
For me, there is something beautiful about transforming what nature no longer needs into something precious and lasting.
It is also personal.
I have been drawn to softness since childhood — to the sense of comfort it brings to the person wearing it.
There is a warmth and tactile beauty to fine cashmere that synthetic materials simply cannot reproduce.
5. Why do you say good cashmere needs to be touched?
A photograph can never fully commu
