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Early Eaters Club

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Schweiz
Zürich
Early Eaters Club

Helping families raise confident, healthy eaters through expert, science-based guidance.

09/09/2026

“It’s all about marketing”, again.

In Switzerland, one brand sells baby oat porridge and regular oat flakes side by side. Same company, same oats. The baby one costs 6.5 times more. The only real difference is a baby on the box.

That is not a coincidence. It is a business model. New parents are terrified of getting it wrong, and someone worked out that fear sells better than a cheaper bag of oats ever could.

You are not doing it wrong by buying the plain stuff.

Once your baby is on family food, the plain oats, the plain pasta and the plain yoghurt already in your cupboard do the same job as the pastel packaging, at a fraction of the price, and often with a cleaner ingredient list.

Go check one “baby” product in your cupboard right now. I’ll bet it is just food. 👇

03/09/2026

Here is a pattern I see in clinic more than almost anything else: the child who cannot sit still for a toy for more than thirty seconds is often the same child who cannot sit at the table for more than thirty seconds either.

Wanting is a skill before it is a feeling. The brain has to build up to it, the same way a muscle builds up to a weight. Fill every gap before it gets there, snack within reach, screen within reach, a parent within reach the second boredom shows up, and the wanting never gets the rep it needs. It shows up at the table exactly the way it shows up on the playroom floor: nothing looks appealing for long, because nothing had to be waited for.

The fix is not more rules about food. It is less abundance everywhere else, so hunger and interest have room to actually build. Swipe through to see it in practice, five small shifts, none of them about restricting what is on the plate.

The families who try this do not report a child who eats more overnight. They report a child who is calmer sitting still, at the table and off it, within a couple of weeks.

Where does your child run out of patience fastest, toys, screens or food? 👇

01/09/2026

Your child started nursery/kindergarten/school this month and stopped eating there? It isn’t stubbornness, and it isn’t your cooking. 🎒

Most Swiss cantons went back in mid-August, and the rest of Europe follows this week. Thousands of small eaters are meeting a set menu, mixed textures, new smells and a loud room, with no familiar plate in sight. For a sensory-based eater that’s hard work, and hunger doesn’t switch it off. Pressure makes it worse: pushed children eat less and like the food less.

I’ve put the whole plan into a free comprehensive guide. Comment NURSERYCALM and get it in your DMs. 💛

Which country are you in, and has the lunch battle started? 👇

26/08/2026

“Eats it” or “doesn’t eat it” isn’t the whole story. There are six real steps in between, and most days live somewhere in the middle.

See it. Stay calm near it. Touch it. Smell it. Taste it. Eat it. Every one of these counts as progress, even on the days that look like nothing happened.

Push too fast and it usually backfires: more resistance, more anxiety, less confidence. What actually helps is smaller and slower than most people expect: sensory play, gradual exposure, a calm plate, and repetition without pressure.

Save this for the next food refusal spiral. 💛

Which step is your child stuck on with a food they refuse? 👇

20/08/2026

🧇 Which waffle iron do I actually need?
Why does mine tear in half?
Is the coating safe?
How small do I cut it for a 7 month old?

So I wrote it all down. The Waffle Guide is 15 pages covering everything I know: five waffle irons tested and reviewed, a full troubleshooting table for the tears, the sticking and the soggy middles, safe sizing by age, and recipes that actually hold together (in addition to the ones a few posts back!).

It has been lovely watching everyone dig into it this week, so thank you if you have already grabbed a copy.

If you have been asking me any of these questions, this one is for you.

Link in bio if you want it. ♥️

What is your biggest waffle iron struggle right now? 👇

18/08/2026

🧊 Time to defrost some reputations.

The freezer aisle gets treated like the naughty corner of the supermarket, while the «fresh» spinach sits in transit for up to a week losing as much as half its vitamin C before it ever meets your trolley. Frozen veg is typically frozen within hours of harvest. Hours. 🫛

A large share of «fresh» fish was frozen at sea and defrosted for display, so you may be paying a premium for a defrost you could have done yourself. And one UK study found households using more frozen food cut their food waste by nearly half, which matters when roughly a third of all food produced globally ends up wasted.

For weaning families the maths gets even better. Batch-cook once, freeze in cubes, and a balanced baby dinner costs pennies and takes four minutes.

The full myth-busting is on the slides, including the one rule with no exceptions: never refreeze what has thawed. 💛

So, professionally speaking: stock the freezer, hold your head high.

Which frozen food is carrying your family through the week? 👇

16/08/2026

🌱 Zinc is iron’s less famous cousin, and it matters for growth, immunity and taste perception. The daily reference for 6 to 12 months is 3 mg.

A day that gets there: an egg yolk at breakfast (0.35 mg), a tahini swirl through lunch, beef or lamb mince at dinner, and a sprinkle of ground pumpkin seeds over yoghurt (about 0.9 mg a tablespoon). Done without anyone noticing.

Vegetarian and vegan babies need a little more, so lean on the seeds, tahini and eggs generously.

And as always, a guide, not a tracker. 💛

Are seeds part of your baby’s week yet? 👇

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Zürich

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