Amarcord

Amarcord Based in Zug, and operating through out the Swiss Market and abroad, we offer a Sartorial Service and Selection of Fine Gentlemen Goods.

Discover the World of Amarcord.

The best days are the ones that start without a plan and end without a regret.Brown linen, a quiet pool, a man who has c...
28/08/2026

The best days are the ones that start without a plan and end without a regret.
Brown linen, a quiet pool, a man who has clearly made his peace with the afternoon.

27/08/2026

For a long time, the finest tailoring fabrics were built around the male wardrobe. That is changing, and it is changing fast.
This week’s Fabric Thursday, we’re looking at Softime by , a wool, cotton and silk blend developed specifically for women’s tailoring. We chose it for our Nox jacket, and it is exactly what modern women’s tailoring should feel like.
The men’s version exists too: same hand, same philosophy, different wardrobe.

Some mornings the jacket stays in hand a little longer. Not indecision, just the pleasure of keeping options open. A han...
25/08/2026

Some mornings the jacket stays in hand a little longer. Not indecision, just the pleasure of keeping options open. A handmade olive safari shirt, beige trousers. The kind of combination that works with or without, and knows it.

Slim. Regular. Tailored. Three labels that mean different things to every brand that uses them. Most men spend years cyc...
22/08/2026

Slim. Regular. Tailored. Three labels that mean different things to every brand that uses them. Most men spend years cycling between all three looking for the one that works. There is a better answer.
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20/08/2026

In the first seven seconds, you have already said something.
Before a handshake, before a word, before anyone has decided whether they like you, your clothes have already introduced you. The tricky part is that you don’t get to choose what they say, only whether you’ve thought about it beforehand.
This week, for Fabric Thursday, we asked ourselves a question worth getting dressed with every morning: what you want to communicate before the conversation even begins. The answer changes everything that follows.

19/08/2026

Scissors, thread, a form that holds the shape of what is almost there.
At Amarcord, the final stages of a piece are where patience becomes visible, in the hands that sew, the cuts made without hesitation, the eye that knows when something is ready and when it simply needs one more pass.
Almost finished is not finished, not here.

There are men who move through a city on their own terms. It shows in the way a man pauses on a street corner to run a h...
18/08/2026

There are men who move through a city on their own terms. It shows in the way a man pauses on a street corner to run a hand through his hair, unbothered by the city moving around him. Giorgio in seersucker and dusty rose linen: no rush, no audience needed. Just the wing mirror of a parked car and a Tuesday that belongs entirely to him.

England builds. Italy drapes. Two philosophies, two silhouettes, two completely different ideas of what elegance should ...
15/08/2026

England builds. Italy drapes. Two philosophies, two silhouettes, two completely different ideas of what elegance should feel like. Neither is wrong. Knowing the difference is what matters.
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Adresse

Zeughausgasse 6
Zug
6300

Öffnungszeiten

Montag 10:00 - 18:30
Dienstag 10:00 - 18:30
Mittwoch 10:00 - 18:30
Donnerstag 10:00 - 18:30
Freitag 10:00 - 18:30
Samstag 09:00 - 16:00

Telefon

+41786223063

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