06/03/2018
Why use an agent? Why not deal directly with a manufacturer?
As managers, we need to reduce costs and maximize profits. It’s all about the bottom line.
This may be true when we are operating on home turf. But when working internationally it gets complicated. You can search on Google or Alibaba for a factory, but how can you trust the businesses you find online?
Smart companies will choose to hire an agent in China to handle the purchasing on their behalf.
Getting an agent is the best option if you do not want to spend a lot of time with the details of sourcing in China or with follow-up work. Agents can locate products and suppliers and can also perform other groundwork. They can follow up orders that have been placed.
Choosing an agent who is familiar with all facets of trading can ensure that the goods are delivered on time. You will need to check the agent's experience. A reliable agent knows how to deal with the problems inherent in the exporting system and can suggest various alternatives in case your supplier fails to deliver your order promptly or correctly.
A good agent is there for the long term and will honestly represent your business. Whilst it may be an added expense and marginally increase your unit costs, they will also be able to ensure the smooth running of your operations in China.
