iQubator

07/12/2015

The 5 MUST HAVE from the Spring 2016

27/11/2015

Celine Spring Collection 2016 is out!

What do women want?
Posed to King Arthur, the question was a life or death riddle.
The answer, one long in discovery, proved both simple and remarkably complex: sovereignty, to choose for ourselves.

Céline’s Phoebe Philo has always had the answer.
Inherent therein, just as at the Arthurian Court, lies considerable magic, hers of a kind that refuses to subjugate pragmatism to needless stylistic flourish.
Once again for spring, the results were compelling and high-chic.

18/11/2015

Made in Quality, Online?

Counterfeits products has been a major issue for both fashion brand and customers especially in China.
According to official Xinhua news agency, it is said that for the past year China sold more than 40 percent of counterfeit goods or bad quality online.
However, it is affect on decreasing the number of genuine or high quality products sold online in result of below 59 percent, which illustrates problem extension that lay down the ‘fast-growing online sector’. In 2014, a numbers of customer complaints about online orders hit 77,800 last years, a sharp movement of 356.6 percent against 2013.

It is such as downcast situation of moving aside customers’ trust on shopping online.
Today, with the innovation of technology and supported by social media platforms and blogs, smart customers are surprisingly more aware and willing to pay in premium price for achieving premium quality of products.

Yet, customers in China are keeping on asking question “Why should I pay that much for this kind of products where I can buy it cheaper in ‘these’ website?”.

Premium brand are highly valued by some of societies group. The consumption of premium brands activates an aspect, which can reflects the internalization of concepts associated with being a valuable member of society.

Now, it’s not about the quantity, it’s about lifestyle. To get to know what you purchase online, experience original concept of new ideas and design of our International products in high quality production.
For shopping online visit: http://www.d152mall.cn/

17/11/2015

Single’s Day 2015 : Modern China

Few things symbolise modern China more than Single’s Day.
The most obvious parallel is the remarkable scale of the day – 278 million products worth $9.3 billion sold in 24 hours last year, and it is on track to be even bigger this year.
It also represents how the Internet is addressing some of China’s big challenges such as limited retail infrastructure in the hinterland.

Yet Single’s Day’s most interesting representation of contemporary China is that a celebration based purely on consumerism has become one of the biggest days of the Chinese calendar; with the build-up, buzz and now the Chinese New Year-style-celebrity gala, rivalling all other Chinese celebrations for scale, with the exception of Chinese New Year.

Things are on track for an even bigger Single’s Day this year.
$100 million was spent a minute in the first half an hour, with 2012’s $3.1 billion total blitzed in 31 minutes. Within 90 minutes, $5 billion dollars had been spent, 72% on mobile. By 1:15am, consumers from 200 countries and regions had bought something.

Chinese couldn’t get enough international products, with Japan, USA, Korea, Australia and Germany the top-5 origins in the first hour.

Many of the 30,000 international brands from 25 countries who are participating in Single’s Day ’15 look to be selling well. Some foreign retailers sell two-three months worth of products in the single day.
It’s no surprise that foreign products are the focus of this year’s Single’s Day – 40% of all products sold online in China are foreign, versus just 10% of China’s overall retail sales.

With all the hype, Single’s Day – like any other day in China – is incredibly competitive, which is something that http://www.fashion.iqubator.com can help with.

13/11/2015

Fashion-Hungry Chinese Market Expected to Triple by 2020

China's fashion market is growing and it will continue to grow at a fast speed in the coming years, providing a good opportunity to foreign fashion companies entering this market, especially Western brands from US and Europe.

Young consumers (below 25 years old) spend more than 40 percent of their disposable income on fashion.
Despite promising future sales, foreign retailers venture into the emerging market with great caution, a point that is highlighted by the relatively small footprint retailers have in the country.

Many American and European retail brands have very few stores in China. Spanish retailer Zara has about 70 stores that it is using to test the waters in China, according to the report. Others have even fewer. For example, Italian fashion house Benetton operates 25 stores, and Gap operates five.
However, even with only a few stores, foreign brands have shown they can be successful and also highly profitable.
In fact, many Chinese consumers prefer Western brands, which are usually known for their quality and designs, and are willing to pay a premium for the same product than the brands' home market price.
brands are more familiar to Chinese shoppers than the companies would previously assume, especially among consumers in high-tier cities such as Beijing and Shanghai and among the younger generation.

That may be one reason why Chinese shoppers buy so much apparel online. Fashionistas are often willing to pay an extra fee to a broker who buys Western brands overseas and mails them to them because the brands they are seeking do not sell in China.

Ella Zhang - Special to CNBC

18/09/2015

In the era of e-commerce, having a real shop still proves to be very important.
iQubatorFashion can help you enter the Chinese market through the e-commerce, but also set up a showroom or a shop.
Visit our website at: http://fashion.iqubator.com/ or contact us at: [email protected]

A flurry of high fashion labels have opened their first flagships in elite London real estate. With sky-high retail rents and customers accustomed to shopping online, is a physical store worth the investment?

14/09/2015

Meet Fernanda and her wonderful silver creations!
Whether you're interested in her jewels or you want to access the Chinese market yourself you can visit our website: http://fashion.iqubator.com/ or contact us at: [email protected]

Interview with the designer Fernanda Sung July 17, 2015/0 Comments/in China, Client Highlight, Frontpage Article /by iQubatorA few weeks ago, iQubator went to a design market in Shanghai. There, we had the luck to meet the lovely Fernanda Sung, a beautiful, young lady from Brazil. She is a jewelry d…

07/09/2015

On August the 28th iQubator Fashion met Emilie Lobel, French woman founder of LOUKO 路口. Listening to her story gave us the possibility to deeply understand the reasons behind her style and creativity. Looking at her clothes flooded our eyes with beauty and unspeakable emotions.

Visit our website: http://fashion.iqubator.com/

iQubator Fashion meets Louko September 7, 2015/0 Comments/in China, Client Highlight, Industry, News, Uncategorized /by iQubatorOn August the 28th iQubator Fashion met Emilie Lobel, French woman founder of LOUKO 路口. Listening to her story gave us the possibility to deeply understand the reasons behi…

07/09/2015

E-commerce platforms are more and more the present and the future of brands. iQubator Fashion can help your brand develop its potentials on the Chinese market. Visit our website: https://lnkd.in/eWM5p3Y or write to us at: [email protected]

A new e-commerce platform named Red bets big on combining two things Chinese online shoppers love: social media and foreign brands.

02/09/2015

"...today a China-specific strategy is needed. Chinese consumer preferences can shift on a dime and understanding what Chinese like about your products, destination or service is vital to understanding how you can better meet the needs of Chinese consumers..."
iQubator Fashion can help your elaborate the best strategy for your brand.
Visit our website: http://fashion.iqubator.com/ or contact us at: [email protected]

Adapting your brand for China is often talked about and for good reason. For China's unique and diverse market, a solid strategy is required for a chance at success in one of the world's most competitive markets. Long gone are the days when a brand could enter China and take off due to fact that it…

01/09/2015

What about your brand? Is it a cold one?
iQubator Fashion can help you succeed on the Chinese market. Visit our website: https://lnkd.in/eWM5p3Y or contact us at: [email protected]

Louis Vuitton, Fendi, Gucci, Bottega Veneta and Valentino are amongst the "hottest" brands, earning editorial coverage that matches or exceeds their print advertising spend, says Luca Solca.

31/08/2015

Western and Chinese elements fuse and bond. Through this bonding and fusing new concepts and ideas are born.
The Chinese market is surely a great opportunity for foreign brands, but know-how on how to access the market is always needed.
iQubator Fashion can help you do it! Visit our website: https://lnkd.in/eWM5p3Y

In an exclusive interview, the Costume Institute's curator talks to Jing Daily about the main ideas behind the Met's new "China: Through the Looking Glass" exhibit.