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Follow POP Fashion for trends! Since 2004, China's 1st trend forecaster. Partnered with Alibaba & top universities. Empowering fashion creativity worldwide.

We offer expert analysis, AI design tools & a massive fashion library, trusted by 600K+ brands. ABOUT US:
>>>POP Fashion is a fashion trend information platform of Zoedic Network Technology Co., Limited. POP FASHION is the pioneer to achieve O2O mode in the industry. We provide accurate direction decision reference, comprehensive and in-depth resources with strong applicability. Through POP Fashio

n Official website(nine section and four categories) and books (five series), we are dedicated to build a fashion research and study network focusing on Trends, Styles and Fabric. POP FASHION AUTHORITY:
POP’s fashion experts and cooperative trend organizations provide comprehensive and deep design planning, bringing practical information for brands and apparel factories.
1. Co-operate with global trend organizations for consumption reports and up-coming trends
2. Update runway shows, trade shows, trunk shows, retail market, street snaps.
3. Covering 40 thousand fashion brands, millions of styles and design reference. ONLY FASHION:
1. Big Data Support: trend reports based on big data; big date based on trend reports.
2. New O2O: Apply O2O mode for fashion trends, joint books and website.
3. Design Online: focus and connects design clues with intelligent recommendation technology.
4. Work Studio Online: special account space for designers to collect and work.
5. ULB: a fabric trade platform, making trendy fabric real and available.

29/07/2026

For Autumn/Winter 2028/29, outdoor sportswear enters Kinetic Realms—where movement flows across extreme landscapes, urban streets, and everyday life.

This season explores:
❄️ Adventure meets protection
🏔️ Performance meets personal style
🚴 Outdoor energy meets daily rhythm

From polar expeditions and mountain escapes to cycling and street culture, functional design evolves for every pace and setting.

Which Kinetic Realm inspires you? ✨

Explore A/W 28/29 outdoor sportswear trends on POP Fashion.

24/07/2026

For Autumn/Winter 2027/28, womenswear slows down with Low-Energy Minimalism—a calm response to information overload and trend fatigue.

Designers are exploring a new balance where:
🌿 Structure meets softness
🌿 Minimalism meets comfort
🌿 Simplicity meets refined detail

Relaxed silhouettes, neutral tones, soft knits, and protective outerwear create effortless wardrobes rooted in quiet confidence.

How will Low-Energy Minimalism inspire your next collection? ✨

Explore A/W 27/28 womenswear trends on POP Fashion.

22/07/2026

Outdoor is no longer just a sport — it’s a lifestyle.

For Spring/Summer 2028, outdoor fashion evolves through diverse scenarios, from adventure trails and coastal escapes to urban light outdoor experiences.

Designers are exploring new possibilities where:
🌱 Functionality meets comfort
🌱 Performance meets everyday style
🌱 Nature meets modern living

Lightweight protection, sustainable materials, and modular designs are redefining outdoor apparel for a world where every day can become an adventure.

What outdoor lifestyle inspires your next collection? ✨

Explore SS28 outdoor trends on POP Fashion.

TrendResearch POPFashion

20/07/2026

Wildwood Roam isn’t just a return to nature — it’s a return to storybook childhood. ✨
Pastoral charm. Woodland fantasy. Gentle textures.
For AW 27/28 kidswear, classic children’s literature inspires a softer way of dressing — nostalgic, poetic, and quietly healing.
From Peter Rabbit to Winnie-the-Pooh, familiar tales are reimagined through quilted pieces, floral forests, warm palettes, and fairy-tale prints.
A tender wardrobe for little wanderers.
Explore the full report in our bio. 🌿

10/06/2026

✨ Soft Sweet Dreams ✨

Where romance meets everyday elegance.

For A/W 27/28, lingerie and loungewear embrace a dreamy feminine aesthetic inspired by vintage aristocratic charm, Marie Antoinette opulence, and delicate bo***ir details. Soft pastel tones, cascading ruffles, lace trims, ribbon accents, and fluid silhouettes create a world that feels both nostalgic and modern.

Think powder pink, creamy ivory, misty lavender, and muted sage—colors that evoke softness, comfort, and quiet luxury. From refined loungewear to statement lingerie, the focus is on creating pieces that offer emotional comfort while celebrating femininity in its most graceful form.

POPFashion

09/06/2026

✨ Lace Bible | The New Language of Feminine Luxury
Lace is redefining modern femininity across luxury fashion. From delicate textures and handcrafted details to statement accessories, leading brands are transforming lace-inspired aesthetics into fresh commercial opportunities.

Discover key design directions, brand insights, and product innovations shaping the next wave of women's fashion.

fashion Trend

28/05/2026

From Milan Design Week 2026 to POP FASHION trend insights, soft mineral tones, organic textures, and sculptural forms redefine emotional healing aesthetics. Earthy pinks, clay browns, and misty greys create a calm, grounded winter mood.

22/05/2026

S/S 2027 Silk Scarf Print Trend
SEASIDE WANDER

Where the coast inspires, and prints begin to tell stories.

Soft seafoam greens, sun-faded corals, azure blues, and delicate illustrated motifs capture the effortless romance of seaside escape. Blending vacation ease with artistic expression, Seaside Wander redefines silk scarf prints through a fresh balance of elegance, freedom, and modern femininity.

From coastal nostalgia to contemporary resort aesthetics, this trend brings a light yet refined visual rhythm to S/S 2027.

Inspired by the sea. Rooted in freedom.

POPFASHION TextileDesign ScarfPrint ResortAesthetic FashionForecast

20/05/2026

A/W 27/28 Womenswear Color Trend
ZINFANDEL | PANTONE 19-1522 TPG

A deep wine-red hue that embodies vintage elegance, quiet strength, and timeless warmth.

Balancing retro revival with dark romanticism, Zinfandel infuses Fall/Winter 27/28 with a rich emotional depth — refined yet powerful, grounded yet luxurious.

From modern workwear to elevated outdoor silhouettes and evening statements, this shade defines sophisticated versatility.

Deep. Warm. Enduring.

POPFASHION TrendForecast Womenswear DarkRomanticism RetroRevival

29/04/2026

Peach Mousse
PANTONE 12-1121 TPG
A soft frosted nude-pink inspired by ripe peach skin and whipped mousse cream.
Warm yet weightless, delicate yet comforting — Peach Mousse brings a gentle healing mood into A/W 27/28.
Its low-saturation glow adds breathable softness to autumn layering, balancing quiet femininity with modern ease. From intellectual office dressing to elevated loungewear and refined occasionwear, this shade reflects the growing desire for emotional comfort and tactile calm.
A/W 27/28 Color Direction
Soft touch. Quiet warmth. Emotional luxury.
POPFashion WomenswearTrend LingerieTrend SoftMinimalism ColorForecast

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