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OHAYOUKI's new season theme: The King of Bathroom SingersThis season adopts lockstitch embroidery, filler woven mark, dr...
02/12/2024

OHAYOUKI's new season theme: The King of Bathroom Singers
This season adopts lockstitch embroidery, filler woven mark, draw pleat and other craft techniques to interpret the little details of this dream world. I hope you can take this confidence in the bathroom with you and be brave enough to come out with your own fashion attitude.
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Introducing a technological beauty from : the ProPilot X Calibre 400 Laser, a watch with a dial like no other. Oris has...
09/10/2024

Introducing a technological beauty from : the ProPilot X Calibre 400 Laser, a watch with a dial like no other. Oris has been making independent watches for 120 years, and continues to use exquisite craftsmanship and independent innovation spirit to interpret the fun of mechanical watches and the beauty of time, Go your own way.

VINYVIOLA launches the S-Class collection “sigil”, from the Latin word sigilla, which is a testimony of time, a record o...
29/08/2024

VINYVIOLA launches the S-Class collection “sigil”, from the Latin word sigilla, which is a testimony of time, a record of every important moment in our lives.
The sigil collection is designed to be ultra-avant-garde, breaking away from stereotypical thinking, blending bold and avant-garde elements with multiculturalism, and shaping a unique personal imprint, which is not only fashion and beauty, but also style and power.
As a new fashion footwear brand in the booming Z era, VINYVIOLA takes the sense of youth and fashion as the core, takes freedom, pioneering art, surrealism as the way of expression, integrates fantasy and romance, the future and the classics, fuses the past and present, tradition and new trend into one, breaks the tradition, and builds a new “free and enthusiastic” lifestyle. break the tradition and build a new “free and passionate” lifestyle.

CAYLA 2024AW collection is set in a 90's American neighborhood, with a grocery store window as the backdrop, capturing a...
27/08/2024

CAYLA 2024AW collection is set in a 90's American neighborhood, with a grocery store window as the backdrop, capturing and re-interpreting the classic designs of the 90's. Through this slightly blurred window, the collection shows a diverse, authentic and vibrant lifestyle of the era.
CAYLA focuses on continuously observing the lifestyle and rhythm of modern women and tries to participate in the styling of every modern woman with the dimension of freedom and comfort. The brand uses clothing as the glue that runs through the blurred boundaries of contemporary life. It conveys the design aesthetics and spirit of “zero” boundaries at any time and any place.

CHEER UP UNIFORM is a fashion brand founded in Shanghai by the team of the designer Fan Yu and Yosh*toshi Takehara. CHE...
22/08/2024

CHEER UP UNIFORM is a fashion brand founded in Shanghai by the team of the designer Fan Yu and Yosh*toshi Takehara. CHEER UP UNIFORM is the main brand of the studio, and the form of the brand is mainly to show the ready-to-wear series of pioneering fashion sense, but also emphasizes on the existence of women's power, and the voice of women's power.
The brand name CHEER UP UNIFORM means “exhilarating uniform”, and the designers hope that every woman will have an independent, noble and blossoming soul, and that she will be invincible on the road of life in her battle clothes, and that she will treat every feeling as a norm, and remain inspired and highly motivated.

EPICE focuses on scarf design and production, the charming colors come from the sincere design attitude. Each season, th...
22/08/2024

EPICE focuses on scarf design and production, the charming colors come from the sincere design attitude. Each season, the EPICE design team develops 120 new colors to match the EPICE pattern design, and finally finds the most suitable colors, which are designed and produced over several months to reach EPICE scarf fans.
Jan Machenhauer graduated from the Royal Danish Academy of Fine Arts with a degree in costume design, and in 2017 he became the first fashion designer to receive the Lifetime Achievement Award from the Danish Arts Foundation. 1999 Jan co-founded the EPICE Paris scarf brand with fellow designer Bess Nielsen, who comes from a family of Swedish fabric makers. During their joint textile and fashion projects, they decided to combine the bright and clean Danish color aesthetic, elegant French prints, and exquisite weaving techniques, so that the structure and texture of the fabric could be perfectly reflected in the scarf design, and the EPICE scarf soon became a successful and unique brand in the international fashion industry.

The ONEGU 24AW collection is titled “Enlightenment”, a modernist aesthetic that re-explores and reinvigorates familiar i...
20/08/2024

The ONEGU 24AW collection is titled “Enlightenment”, a modernist aesthetic that re-explores and reinvigorates familiar items in the closet. Through the recombination of classic and familiar garments, neutral and dynamic tailoring, luxurious and rustic, heavy and light materials, as well as vibrant colors and washes to create a rich visual effect, the collection injects imagination into the quality of urban women's lives, depicting a free and modern, strong and sexy femininity.
“Stubborn and rebellious, energetic and loose” is the image of contemporary women portrayed by ONEGU. Focusing on a unique blend of wearability and youthful wit, the brand creates a new everyday style for the ONEGU girl that “puts feelings first”, both in terms of item design and visual styling.

Love & Stones hails from Copenhagen and all products are handmade in small batches in beautiful Mallorca, Spain. Love & ...
20/08/2024

Love & Stones hails from Copenhagen and all products are handmade in small batches in beautiful Mallorca, Spain.
Love & Stones is a brand that promotes a crystal lifestyle and wellness philosophy, where every style and every product is inspired by crystals. It all starts with a crystal stone and then matches a scent blend that suits the energy of the crystal stone. Each product is designed to help you own your life, believe in your dreams, and have a love of life.

The French brand BONNE MAISON was founded in 2012. The two founders, Béatrice de Crécy and Jean-Gabriel Huez, believe th...
20/08/2024

The French brand BONNE MAISON was founded in 2012. The two founders, Béatrice de Crécy and Jean-Gabriel Huez, believe that socks are more than just a way to keep your feet warm and protected from abrasions, they are also a fashion accessory and even a styling highlight.

Each season, BONNE MAISON launches 3 collections in the form of storytelling, with patterns designed by the brand's founder Béatrice de Crécy herself to present a story, bringing you a novel and fantastic journey with a pair of socks.

YINGPEI STUDIO 2024AW :The Modern Witch Inspired by the movie "The VVitch", this collection is a romp through the image ...
15/08/2024

YINGPEI STUDIO 2024AW :The Modern Witch
Inspired by the movie "The VVitch", this collection is a romp through the image of the witch-like, free-spirited woman in contemporary urban life. This season's signature ruffles, decorated with sharp knots like goat horns and voluminous lace in the form of mandalas, form a more storytelling metaphor. Mysterious colors such as dark red, deep purple and Prussian blue are linked to the dark grey tones of the modern city in a hidden confrontation of the "witch" against the universal code of conduct. Fluffy Harris flowers evoke vintage imagery, while jacquard floral motifs signal a desire for freedom. The minimalist silhouette wrapped in a sharp cut and long, narrow skirt also points to the sharp, unconventional character of the contemporary "witch".

VVNK JANE PLUS 2024AW collection is inspired by the people who walk in the city every day. Because of their geographical...
15/08/2024

VVNK JANE PLUS 2024AW collection is inspired by the people who walk in the city every day. Because of their geographical location, climate and weather, multiple identities, and different social functions, people's way of dressing presents a variety of changes, which is very interesting.
The 2024AW collection is a continuation of the brand's core concept of "City, Function, Fashion", which is based on the image of the urban figure, and the inspiration from the street is injected into the design of the collection. Bidding farewell to contradictions and returning to minimalist lines, the collection is dominated by black, white and grey, with the addition of highly saturated colors such as purple, yellow and red, and jumping out of the comfort zone of wearing, the collection demonstrates the brand's understanding of contemporary urban storytelling through the reorganization of materials with a sense of contrast, a multi-layered approach to fashion, and sophisticated tailoring.

MIMBLANCHE is inspired by the vastness of the universe this season. The stars on the garments show multiple textures, wh...
15/08/2024

MIMBLANCHE is inspired by the vastness of the universe this season. The stars on the garments show multiple textures, which gives the garments a richer sense of layering and reminds people of the vastness and mystery of the night sky. For more women on the road to self-exploration and growth to add a mysterious colour, showing the softness and strength of the clothing at the same time, showing the urban independent women unique self-style and self-awareness.
MIMBLANCHE portrays a group of women who pursue quality of life and have a confident and elegant attitude, interpreting femininity in a contemporary way. They don't follow the trend, they love classic things while accepting the new trend of the moment. They are sophisticated, elegant and sexy. The brand focuses on sophisticated tailoring and innovation in fabrics and craftsmanship to create value-added and unique everyday pieces for the urban woman.
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