The story of Aleksandar Zabunovic started some two hundred years ago in the eastern part of Serbia where his grand-grandfather imported the very first sewing machine to the region. He soon became one of the most famous tailors and employed over twenty apprentices - a number to be respected even in those early days. The turmoil of the Balkan region in the last two centuries changed everything – als
o the fashion industry - but heritage and tradition survive. After two centuries of sewing tradition in his family, the young designer returned to his family roots and decided to continue the forgotten tradition. Since early youth, Aleksandar was an aesthete with an authentic personality. Experimenting with his feeling for beauty and concept, and combining it with art, he found a unique way to express himself as photographer and designer. Aleksandar made his first appearance as fashion designer at the early age of 16 in a High School Fashion Show. He later left Serbia and completed a Bachelors degree in Business at Webster University Vienna. There he had the opportunity to learn about the business side of fashion.
