The idea behind Valentina Fashion Art Design (FAD) is to provide different elements of diverse, artistic and original fashion and millinery items, with luxurious details, sensual and elegant branding, instantly recognisable and absolutely unique, that will be available in Australia and overseas. Other side of the business will address combination of art work with diverse techniques, ideas and desi
gns that can be produced in different mediums, and potentially reflect on Valentina FAD fashion and millinery designs. The idea and goal of Valentina FAD business brand will combine both past and present periods and create a new style of modern elegance. The label will present fine and stylish fashion and millinery through a strong a fine silhouette. The Valentina FAD brand will attempt to merge style and originality with a new vision of beauty and happiness. The Valentina FAD label will take inspiration from different periods and portray an eloquent vision of the modern woman. The purpose is to create race wear and hats for young ladies and women aged between 30 and 50 years of age. Through observation of the Melbourne Cup each year, it is evident that the fashion of women at a mature age is neglected. These products will provide this age bracket of women with a larger selection of suitable and fashionable race wear and hats. Valentina FAD products will be made domestically to improve and help the Australian fashion industry and economy. The products will be made locally to ensure a high standard. They will be produced in-house to enable high quality control over the entire creative and production process, from design through to construction. The product offering will be unique and one of a kind, unless customer demand requires a repeat item. The item selection is planned to extend in the future depending on business development. Valentina FAD products are supposed to bring enjoyment and appreciation of the uniqueness and diversity of the purchased items. The design, sustainable materials, craftsmanship, crossover between fashion, art and avant-garde, will make Valentina FAD products different and unique.
