16/05/2024
Today I felt like an IDIOT.🫠
I went to a shopping mall to walk around and popped to Massimo Dutti.
The clothes looked classy, some had good fabrics and I have to admit that, as a late 30s gal, I really do appreciate their simple silhouettes.
The shop smelled nice, the music was quiet and I found myself wondering around, admiring their summer collection.
“I’ve got a birthday coming up, so maybe I’ll treat myself to a linen shirt”- a stray thought suddenly popped in my head. 🫣
I looked around, touched a few pieces and then looked at the prices.
Shoes were over €100, a summer dress, (already with some makeup stains 😳), €129.. a simple linen shirt? €79.
I considered it for less than a second, then sobered up.
After years of thrifting and building a quality wardrobe with silks, cashmeres and linen, buying any of these new clothes would make me feel like a complete IDIOT…
Why would I pay them €79 for a shirt, when I got my almost new one for €3 in my local charity shop?
Why would I support their unethical production practices?
Why would I encourage overproduction?
Why would I fall into a consumerism trap?
I consider myself better than that. More aware than that. More creative than that.
🌍There are enough clothes on this earth to dress 6 generations.
There are enough for the rich, enough for the poor and enough for the (shrinking) middle class. There are gems out there.
You just need to look.👀
We can outsmart the fashion industry. We can stop this overproduction madness.
In the photo: 💎Trying out my 70s Wilson vintage tennis trousers and this thrifted linen Massimo Dutti shirt. 💎
*I want to note that buying good quality pieces that will last YEARS is good. Paying more for a quality piece is still better than buying cheap stuff all the time.
is a part of Inditex and has a sustainability rating of “not good enough “ or 5/10 according to fashion Transparency Index. They DO NOT pay a living wage and some of their production practices are considered unethical.