Theory Concept

Theory Concept The boutique that inspires nobility, elegance and good taste.

I’M BRIAN - A private Paris
08/09/2026

I’M BRIAN - A private Paris

I’M BRIAN - Jeans balloon stone wash
05/09/2026

I’M BRIAN - Jeans balloon stone wash

I’M BRIAN Double-breasted suit jacket.Available in Black, Blue & Brown.
03/09/2026

I’M BRIAN
Double-breasted suit jacket.

Available in Black, Blue & Brown.

01/09/2026

A PRIVATE PARIS.
I’M BRIAN FW 26/27

01/09/2026

I’M BRIAN - New Season

New Season - LIU•JO
01/09/2026

New Season - LIU•JO

Blue, brown, and one offbeat detail.A clean look, interrupted just enough.
24/08/2026

Blue, brown, and one offbeat detail.
A clean look, interrupted just enough.

I’M BRIAN Tuxedo available in navy blue & black.
21/08/2026

I’M BRIAN Tuxedo available in navy blue & black.

I’M BRIAN FW Campaign
19/08/2026

I’M BRIAN FW Campaign

Clean lines, effortless layers and timeless pieces — curated for the modern wardrobe.Discover the selection at THEORY Co...
18/08/2026

Clean lines, effortless layers and timeless pieces — curated for the modern wardrobe.

Discover the selection at THEORY Concept.

Paphos

Address

25 Martiou Street No. 24
Paphos
8047

Opening Hours

Monday 10:00 - 19:00
Tuesday 10:00 - 19:00
Wednesday 10:00 - 19:00
Thursday 10:00 - 19:00
Friday 10:00 - 19:00
Saturday 10:00 - 18:00

Website

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