Piroshka

"Ethical Folklore Fashion for the Urban Red Riding Hoods"
Piroshka is a Berlin and Budapest based newcomer fashion designer. The inspiration for her women’s collections come from hungarian folklore heritage and their neighbour cultures and fusions in an unique own eclectic aesthetic. The designer herself has two hearts and minds, she was born in Berlin, but partly spent her childhood in Hungary. S

ince than her hungarian heritage fascinated her in a romantic and sentimental way, while living and growing up in the multicultural and vibrating metropol of Berlin. She has grown up and became this alter ego of the urban red riding hood, that is somewhat torn between tradition and modernity, folklore and fashion. In Piroshka the designer found a way to reflect and treat, what she calls her "cultural schizophrenia". Piroshka’s ideal is, to keep traditional regional textile handicrafts alive and encourage cooperations with traditional manufacturers and folk artists and enhance regional production and sustainability. Combining East European tradition and folklore with urban fashion, thus resulting a new context, will attract a new market and furthermore stimulate cultural dialogue.